About PETA

Digital Marketing Intern

PETA UK has a part-time volunteer opportunity within its digital marketing team, which is responsible for ensuring maximum outreach for the organisation's campaigns and activities. The position is ideal for anyone seeking experience to further a career in digital marketing and social media.

The volunteer will specialise in one of three areas: content, social media or production and analysis.

Content
You'll assist the team by using your creativity and skill to write blogs for PETA's website. You'll gain experience writing content that helps create real change for animals. Here are the primary duties for this role:

  • Brainstorm daily content for PETA's blog
  • Write witty, informative, entertaining and newsworthy entries within deadlines
  • Provide unique and engaging interpretations of news, pop-culture events and trends that affect animals

Social Media
You'll help maintain PETA's presence across a variety of platforms. You'll help animals by keeping their message front and centre on sites such as Facebook, Twitter and Instagram, and you'll learn about managing and engaging large online communities. Here are the primary duties for this role:

  • Assist the social media team with the implementation and maintenance of PETA's social media presence
  • Assist with monitoring of PETA- and animal rights–related tweets by celebrities and news outlets
  • Assist with tracking and analysis of PETA's social media efforts
  • Maintain calendar of holidays and days of interest for the social media team's consideration
  • Assist with responding to the public on topics such as veganism and cruelty to animals

Production and Analysis
You'll help ensure that PETA's online actions and e-mails are helping animals as effectively as possible. In this role, you'll learn about online advocacy, basic HTML and e-mail marketing, and you'll be trained in using Engaging Networks. Here are the primary duties:

  • Assist with PETA's online advocacy campaigns, including data selects, data quality checking, e-mail sends, conversion tracking and reporting
  • Assist with the statistical analysis of online advocacy campaigns

The volunteer should have good attention to detail, excellent organisational skills, a high level of motivation and efficiency, the ability to work both independently and as part of a team, a willingness to learn and a commitment to PETA's policies and objectives. The ideal candidate should be able to commit to working two to three days a week for six to eight weeks.

Although the position is not salaried, PETA will reimburse travel costs to and from work (within London) and provide a daily meal allowance.

To apply for this position, please e-mail your CV and covering letter to Stephanie Kyle at StephanieK@peta.org.uk.