About PETA

Direct Marketing Coordinator

People for the Ethical Treatment of Animals (PETA) Foundation UK – an affiliate of PETA US, which is the largest animal rights organisation in the world – is dedicated to establishing and protecting the rights of all animals, educating policymakers and the public about cruelty to animals and promoting an understanding of the right of all animals to be treated with respect. PETA UK and its affiliates work through public education, research, policy initiatives, legislative reform, media campaigns and awareness-raising campaigns.

Position Objective

  • To coordinate the planning and execution of the direct-response fundraising programmes of the PETA Foundation (UK), PETA Australia, PETA Netherlands and PETA India in order to generate and maximise income from members and prospective members of the respective entities' fundraising programmes
  • To ensure that all such programmes are cost-effective and completed on schedule

Term of Employment:
Full-time

Reports to:
Director of International Direct-Response Fundraising

Primary Responsibilities and Duties:

  • Coordinate prospect mailings, to include assisting in the selection of external and internal lists from list brokers and in-house sources and coordinating the logistics of data gathering, printing and reporting with external vendors
  • In consultation and verified compliance with the objectives, standards, and requirements communicated by PETA Foundation (UK), PETA Australia, PETA Netherlands and PETA India:
    • Coordinate re-solicitation mailings for all retention mailings, including the annual membership renewal series and special topical "house" appeals to donors of the respective entities, and assist with the development of creative elements as well as segmentation and testing strategies
    • Coordinate mailings to lapsed donors of the respective entities, to include assisting with developing creative elements, data selections and strategy for the supported organisations' annual ongoing lapsed-donor programmes
    • Assist with the creation of a monthly pledge programme for PETA Australia and PETA India
    • Assist with analysing the performance of the supported organisations' direct-response campaigns and make recommendations for improvements and cost savings
    • Liaise with telemarketing consultants and vendors, the respective in-house online fundraising managers and teams, external database agencies and staffers of the PETA Foundation and supported organisations to ensure that respective entities' direct-response fundraising programmes maximise net income
  • Liaise with external agencies to ensure that all mailings are printed and mailed cost-effectively and on time
  • Oversee the acknowledgement process and related mailings to ensure that thanks are sent for as many gifts as possible on a timely basis
  • Prepare weekly and other regular analytical reports for the Manager of International Direct-Response Fundraising to evaluate the cost-effectiveness of all mailings and related fundraising activities
  • Assist the Manager of International Direct-Response Fundraising to prepare annual direct-response budgets
  • Manage the Supporter Services Administrator to ensure satisfactory completion of work tasks
  • Perform any additional duties assigned by the supervisor

Qualifications:

  • Ability to handle numerous projects simultaneously
  • Ability to work independently
  • Excellent mathematical and analytical abilities
  • Excellent written and verbal communication skills
  • Ability to work well under pressure and meet deadlines
  • Attention to detail
  • Commitment to the objectives of the organisation

To apply for this position, please e-mail your CV and covering letter to Elisa Allen at ElisaA@peta.org.uk.