Position Objective:

To generate media coverage for PETA Europe Ltd (PEL)

Term of Employment:

Full-time

Reports to:

Director of PETA Europe

Responsibilities and Duties:

• Facilitate work with the PEL staff to generate media coverage of their projects and promote these projects to the media
• Develop new media campaigns and ideas
• Pitch PEL campaigns and events to the media and track media coverage
• Act as media spokesperson
• Organise media events, including mailings to the media on specific issues or campaigns
• Handle incoming media inquiries
• Undertake media interviews on behalf of PEL, as requested
• Maintain and update PEL's media databases and other files
• Assist PEL staff members with various duties relating to media relations
• Perform any other duties assigned by the director

Qualifications:

• Public relations or press office experience is essential
• Exceptional writing abilities
• Exceptional oral communication skills
• Proven strong organisational skills and attention to detail
• Proven ability to work well under pressure and meet deadlines
• Excellent understanding of the media
• Ability to deal with a variety of people in a professional manner
• Diplomacy, friendliness and patience
• Ability to take initiative and follow through
• Ability to make sound judgements and work independently
• Thorough knowledge of animals rights issues and campaigns
• Supportive position vis-à-vis PEL's philosophy and the ability to professionally advocate PEL's positions on issues
• Commitment to the objectives of the organisation