Digital Campaigns Officer

 

Position Objective:

To implement and support digital campaign advocacy programmes for PETA entities, including e-mail marketing programmes and online petitions

Term of Employment:

Full-time

Location:

London or remote (hybrid)

Reports To:

Digital Campaigns Manager

Salary:

£26,000 to £31,000

Primary Responsibilities and Duties:

  • Support the advocacy e-mail programme by writing, building, and/or sending e-mail marketing broadcasts on behalf of PETA entities (including in the UK, Australia, France, and the Netherlands) with the aim of increasing engagement with or awareness of campaigns
  • Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
  • Build and publish action alerts or petitions on PETA entity websites
  • Analyse and test the success of e-mail engagement
  • Track and analyse the success of action alerts
  • Launch and analyse the performance of Facebook ads
  • Assist with technical development and problem-solving relating to e-mails and action alerts
  • Assist the digital campaigns manager with e-mail list management, data hygiene, and growth
  • Assist the digital campaigns manager with writing and building blogs
  • Perform any other duties assigned by the supervisor​

Qualifications:

  • Experience in e-mail marketing and marketing automation
  • Knowledge of Google Analytics 4 preferred
  • Knowledge of Facebook ads preferred
  • Knowledge of HTML an advantage but not essential
  • Intermediate knowledge of photo editing using Photoshop or Canva
  • Experience with e-campaigning tools such as Engaging Networks preferred
  • Knowledge of the latest digital marketing trends
  • Excellent analytical skills
  • Excellent attention to detail
  • Demonstrated excellent written and verbal communication skills
  • Ability to work well under pressure and meet tight deadlines
  • Demonstrated ability to work independently and as part of a team
  • Strong work ethic with a focus on efficiency, patience, a positive attitude, and innovative ideas
  • French and/or Dutch language skills a strong advantage but not a requirement
  • Knowledge of animal rights issues and PETA campaigns
  • Adherence to a vegan lifestyle strongly preferred
  • Ability to advocate the organisation’s positions on issues to the public in a professional manner
  • Commitment to the objectives of the organisation
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