‘God Hates Furs’: 8DIX and PETA Launch in-Your-Face T-Shirt Collab

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When Luca Marchetto and Jordan Bowen, the designers behind London-based urban-wear brand 8DIX, create a line of T-shirts for PETA, they don’t pull any punches. The new line, which launches today, focuses on the fur, leather and meat industries and features the words “Try Vegan” on the back.

8Dix 10. Twins and Lisa + Luca

Modelled by London’s hottest “fashion activists” with photography by Alexei Alexander at Big Sky Studios, the T-shirts feature statements like “God Hates Furs” and “Hell for Leather” and highlight the cruelty of those industries. Before animal skins used for fur or leather reach store shelves, animals lead lives of misery, pain, boredom and fear, and many are skinned alive. On fur farms, animals such as foxes, minks and chinchillas spend their entire lives confined to tiny, filthy wire cages. And every year, more than 1 billion animals, including cows, goats and even cats and dogs, are slaughtered in the global leather industry.

8Dix 09. Jordan + Luca

8Dix 05. Lisa + David

8Dix 01. Grace + Adrian

8Dix 03. Lisa + Jordan

By tackling the meat industry, the bold designs confront what is by far the biggest killer of animals around the world. Meat is responsible for relentless, routine cruelty to pigs, sheep, cows, chickens, ducks, geese and other animals who suffer every minute of their short lives.

OUR PETA TEES ARRIVED YESTERDAY AND HAVE ALREADY GONE TO PRINT (THAT’S THE BACK). EXCITED DOESN’T EVEN COME CLOSE! READY TO DROP NEXT WEEK. 😬✌🏽️@officialpeta @petauk

A photo posted by 8DIX™ (@8dix) on


Wanting to spread a pro-vegan message because we’re “not the only mother**ker[s] on the planet”, Marchetto explains why the duo of designers decided to make a collection that focuses on animals:

[Y]ou are working for fashion, which is an industry of beauty. I just don’t get how can you end up with furs. Fur is death. It’s coming from suffering, it’s coming from fear, it’s coming from terror, and I don’t think there’s anything glamorous about it.

He’s right! There’s nothing glamorous about cruelty. A portion of the profits from each T-shirt sale goes towards PETA’s work to end cruelty to animals. Get yours here.

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