Animals Benefit When You Lose the Fur!

Posted by 5 years ago | Permalink | Comments (8)

That may seem like a no-brainer statement, but read on:

Professional Beauty Award winners and smooth operators Ministry of Waxing unsurprisingly find fur really unattractive, and that includes the kind that can be found on coats, bags and shoes! That’s why they’re using their wax factor to help save animals from the cruel fur trade by generously donating £2 from every full-priced Brazilian and XXXX wax in store to PETA until the end of December!

Quite literally, by losing your own fur, you can help animals keep theirs!

So whether you’re a Londoner or planning a spot of Christmas shopping in the Big Smoke, make the choice to be fur-free and fabulous this winter by booking an appointment at one of their Mayfair or Covent Garden stores!



  • Andrea Capello commented on October 18, 2011 at 8:34 pm

    spero presto di non dover più indignarmi della malvagità umana nei confronti degli animali.Andrea Capello Italia

  • Manuela commented on December 12, 2011 at 11:14 am

    amare e rispettare gli animali significa amare sé stessi

  • Shari commented on January 1, 2012 at 7:18 pm

    The problem here is quite insidious: the central issue is one of poorly framed messaging, and the long term ramifications of subsuming serious, thoughtful ethics into glib, sexualized iconography for mass consumption.

    Of course, there is no “ethos” here, merely parlaying narcissistic marketing cleverness, commonly known in mainstream marketing as “messaging.” While I resist the idea of messaging, not all messaging is inherently bad, and although it is ubiquitously oversimple, simplicity has a place.

    But objectification and exploitation are presumably the core of PETA’s ethical (E) objections, though they have no problems pulling out commodification and objectification when it serves the marketing message, a very shallow approach that neither educates, raises awareness, or adheres to their express ethical concerns.

    I am not referring to morality, which I believe a different intellectual species, but the more sweeping issues of objectification and exploitation as a modus operandi for a group making sweeping claims to ethical concerns. The ethical considerations raised by empathy and understanding are perverted by this type of message: a bandaid on cancer is a charitable descriptive simile.

    I hope that the comments made here make it to PETA’s powers-that-be; however, I am not certain that ethical considerations govern much of their decision making, ethics having long ago been abandoned in service to self-serving expediency.

  • heather commented on January 2, 2012 at 1:23 am

    I am aware of PETA’s belief that creating controversy is the best way to garner free media publicity and, obviously, endorsing a print ad like this is going to generate a lot of feedback. I wonder though, PETA, do you think about the side-effects of your controversy-stirring strategies? What message are you sending out with such an ad? Women are meant to be plastic barbie dolls who only grow hair on their heads (and that is to be long and blonde)? Your own natural self is not beautiful … fix it? Your sexuality is determined by how well you please others’ aesthetics?

    What do these messages have to do with animal rights? Nothing. In fact, they contribute to the same closed-mnded mentality which keeps people buying fur, keeps slaughter houses in operation, holds pets as household objects, etc., etc. So, while you think this type of advertising is drumming up your membership sales, remember it’s also feeding the machine which real animal rights advocates are working so hard to change.

  • Joe Cowan commented on February 24, 2014 at 6:44 pm

    This issue is really pressing, I have written an article about it and would be grateful if people could help me spread the word by sharing!
    Thanks Guys

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