Announcing PETA UK’s First Ambassador!

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Today, on Valentine’s Day, PETA UK is thrilled to announce that we have appointed our first ambassador, Reg Pycroft.

Over the years, Reg has been a true and loving heart for animals, demonstrating dedication to fairness, justice and respect for all living beings, including the most forgotten animals: those used for food, clothing, entertainment and more.

Reg, a born Londoner, has had an illustrious career. He was a member of the Royal Air Force (RAF) during the Cold War and then had a long, successful career in aviation in the Far East and Africa. He worked for several airlines before founding Jetsave, which he built into the leading low cost transatlantic airline, eventually selling to British Airways where he remained as a adviser. As tremendous as Reg’s business acumen is, it was his big heart which brought him to PETA, through the rescue of a little dog with a broken leg named Pye. Since that time, he has been a loyal ally of PETA by speaking up (and speaking loudly) for bears killed for caps and helping break pigeon-racing investigations.

Reg with his three daughters.

Reg is a member of the RAF Association and the RAF Club, where he has hosted pioneering vegan events, including one in which Bill Oddie was honoured for speaking out against cruelty to animals. As a liveryman of the Guild of Air Pilots, he was awarded the Freedom of the City of London in 1994. He was made Honorary Fire Marshall for New York City in 1976 by Mayor Abraham Beame and Honorary State Marshall for Arizona in 1977.

We know that he will carry on beautifully in his new role as PETA UK’s first ambassador.

All of us at PETA extend our gratitude to Reg for his spirit, great heart, enormous compassion and ethical conduct – he’s a true friend to all animals.


  • Angela Sklyar commented on February 16, 2014 at 5:35 am

    Thank you for everything you did for the animals!

  • Dr mamdouh g salameh commented on February 21, 2014 at 10:02 am

    Dear sir / madam

    we have had the honour & pleasure of knowing reg for more than ten years and know that you could not have made a better choice as ambassador for your organization. He is not only great heart for all animals but also for oppressed people like the Palestinians. I wish reg & your organizationmgreT success in all your endeavours.

    Dr mamdouh g salameh

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