‘The Apprentice’ Star Has a Holiday Surprise for Fur-Peddling Harvey Nichols

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DSC_0268Harvey Nichols is on this Santa’s “naughty” list. Although the shop previously maintained a celebrated fur-free policy for a decade, it started selling fur again this year. With the chain’s profits plummeting, Steven Ugoalah, the star of this season’s The Apprentice, dressed as Santa and was joined by two PETA “elves” as he paid Harvey Nichols’ Knightsbridge shop a visit and offered some seasonal business advice. “Supporting the cruel fur trade is not only bad business – as Harvey Nichols is learning – but also utterly shameful”, Steven said. “My friends at PETA and I are calling on Harvey Nichols to do the right thing for animals by dropping fur for good – and we’re encouraging holiday shoppers to stay away from the store until it does.” Steven Ugoalah for PETA As PETA has exposed, for every cuff, collar, piece of trim or coat made from real fur, raccoon dogs, foxes, minks and many other animals – including dogs and cats – were electrocuted, bludgeoned, strangled or even skinned alive. PETA’s video montage, narrated by Paloma Faith, about “Origin Assured” fur – the type sold at Harvey Nichols – shows animals left to suffer from bloody wounds and forced to live in cages alongside dead animals. You can help! Please send a message to Harvey Nichols’ CEO and ask her to reinstate the company’s fur-free policy immediately: Take Action Now


  • Cassie Rowantree commented on December 11, 2014 at 1:08 pm

    Please don’t re instate fur. It’s a barbaric industry. Terrible things happen to kill them without marking their fur.

  • Caroline Hawksworth commented on December 11, 2014 at 1:10 pm

    Fur is disgusting, evil and should be banned. I certainly won’t be shopping at Harvey Nics whilst they sell fur!

  • Diana commented on December 11, 2014 at 1:10 pm

    Stop selling fur items and clothing. You do t know the amount of cruelty and suffering you are inflicting upon animals such as cats, dogs, foxes and other animals. Please rethink your policy and stance on real fur. Most of your target audience does not want this so have good sense and go fur free again.

    Thank you,


  • Jasmine Fox commented on December 11, 2014 at 1:26 pm

    Fashion not blood.

  • Emma baker commented on December 11, 2014 at 1:28 pm

    Absolutely disgusting vile and shameful anyone selling or buying this and supporting this dispicable industry!!

  • Amir commented on December 11, 2014 at 1:44 pm

    Why would a Multi million pound brand still be so greedy and go backwards ?

  • Cindy Gordon commented on December 11, 2014 at 1:48 pm

    Please stop this cruel and unecisary fashion

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