Army of 007s Protest Fortnum & Mason’s Foie Gras Cruelty

Posted by 5 years ago | Permalink | Comments (2)

An army of PETA supporters wearing masks resembling 007 star Sir Roger Moore surrounded Fortnum & Mason with signs that read, “Boycott Fortnum & Mason”, in English, Arabic, French, German, Italian, Japanese, Mandarin and Spanish. Prompted by Moore, PETA’s primary advocate for ending sales of foie gras, the look-alikes encouraged would-be shoppers to skip Fortnum & Mason – which continues to sell foie gras, a product so cruel that its production is illegal in the UK – in favour of Harvey Nichols and Selfridges, both of which no longer put the product on their shelves.

An army of Sir Roger Moores descend on Fortnum & Mason

“With Christmas just around the corner, I now plan to take my campaign to a source that I think you will listen to: your customers”, explained Moore in a letter sent to Fortum & Mason Managing Director Beverley Aspinall. “Whilst you may be indifferent to animal suffering, I fancy that they will not be.”

In foie gras production, young ducks and geese are crammed into tiny cages or pens barely larger than their own bodies. Up to 2 kilograms of grain and fat are pumped through pipes into the birds’ stomachs each day. Investigations on foie gras farms have documented sick, dead and dying birds – some with holes in their necks from pipe injuries.

An army of Sir Roger Moores descend on Fortnum & Mason

Moore is one of a long list of public figures – including Owain Yeoman, Steven Berkoff, Jenny Seagrove, Carley Stenson, Peter Egan and the Duchess of Hamilton – who have joined PETA in speaking out against Fortnum & Mason’s continued sale of foie gras. If you want to speak out against Fortnum & Mason’s foie gras cruelty, then please take action today!


  • Brien Comerford commented on December 7, 2011 at 1:44 am

    Once again I encourage PETA UK to interview and/or profile Queen guitarist Brian May. For years he’s been denouncing all forms of animal cruelty ranging from the slaughter of whales to the massacre of rats. As I write he is proactivly striving to protect foxes, badgers, hedgehogs, stags, hares and other wildlife from cruelty, fur, hunting and culling. He abhores foie gras too !

  • John Alexander Gibson commented on December 15, 2011 at 9:20 pm

    Foie gras is a sickening and cruel practice, the uk government should place a ban on all imports of foie gras, but even that isn’t enough the EU has to use its power to ban all EU countries from producing foie gras. Ducks and Geese should never have to go thru this disgusting and vile practice of having a pipe forced down there throats and being force fed until there livers become so large it causes severe pain to the birds. I vow never to eat this cruelty in a tin. Thanks again PETA for making me aware of this cruelty.

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