Become an Avenging Angel for Angora Bunnies With 4 Simple Steps

Posted by 3 years ago | Permalink | Comments (103)

Since video footage from PETA Asia’s investigation into Chinese angora farms became breaking news last November, the campaign against angora has come on by leaps and bounds.

More than 30 retailers have promised to stop selling items made with angora, which usually comes from China, where rabbits are farmed in tiny cages and often scream in agony as the fur is ripped from their bodies.

PETA Asia’s investigation showed the world what was happening on angora farms. But it was compassionate consumers who made sure that companies took notice and changed their policies. After hearing from customers in stores, on the phone, by letter and online – and speaking to PETA – retailers from ASOS to John Lewis took swift action to remove angora products from their collections. Cruelty to angora rabbits on Chinese farms

Every time a company stops selling angora products, the supply for the wool decreases, meaning that fewer rabbits will be made to suffer the appalling scenes of cruelty seen in the video. But these animals still need your help.

If you see angora on sale anywhere, please speak out in the following ways:

To Whom It May Concern:

[Note: If you are able to find out the name of the retailer’s director, CEO or manager, please use that person’s name.]

I’m writing to you concerning PETA Asia’s harrowing investigation into angora farming in China – where 90 per cent of the world’s angora wool comes from.

The video footage shows how rabbits scream out in pain as workers violently rip the fur from their skin. Rabbits who have their fur cut or sheared also suffer terribly. Their front and back paws are tightly tethered, which is a terrifying experience for these prey animal, and the sharp cutting tools inevitably wound them as they struggle in a desperate bid to escape.

Rabbits – who are extremely clean by nature – are forced to spend their entire lives in tiny, filthy cages, surrounded by their own waste, with little protection from the elements. The thin wire cages constantly cut into their sensitive footpads, and they never have the chance to run around, jump or play. After they endure this process every three months for two to five years, their throats are cut and their skin is ripped from their bodies.

Please take a few moments to watch the video footage here. I hope you agree that with all the wonderful animal-free fabrics that are now available, no rabbit need ever suffer for the sake of a jumper, gloves or a scarf.

Please, will you assure me that [name of company] will join the many compassionate designers and retailers that have already turned their backs on the cruel angora wool industry and pledge never to use it in your future clothing and accessories collections? I look forward to hearing from you about this important matter.

Kind regards,

[Your Name]

[Address details if you wish to include them]


That’s it! It really is that easy to become an angel for angora rabbits. So what are you waiting for?


  • Marc Trip commented on March 6, 2014 at 2:14 pm

    I’m speechless to see that people are doing this to harmless animals.

    • NATHALIE commented on February 24, 2016 at 10:31 pm

      j espère qu’un jour vous souffrirez comme vous avez fait souffrir les animaux. Tout ça pour de l’argent… VOUS DEVRIEZ AVOIR HONTE !!! TORTIONNAIRES

      • Lorraine commented on September 24, 2016 at 4:28 pm

        This is barbaric. I can’t bear to watch the video but anyone can imagine how painful it is to have one’s hair torn out. Poor creatures. Powerful businesses must be responsible for the welfare for the animals they exploit, it’s the least they can do. Empathy. How can they subject these animals to unbearable pain for profit, it makes my heart so sad.

  • Mrs P Bird commented on March 6, 2014 at 3:56 pm

    This is a cruel and painful act,we do not need this wool due to synthetic substitutes why not invest in this instead of causing so much suffering to the beautiful Rabbits!!

  • Nic Sutton commented on March 6, 2014 at 3:56 pm

    Stop this barbary! Immediately!

  • lisa smitherman commented on March 6, 2014 at 3:59 pm

    I feel sick and want to cry for these poor defenceless is despicable and barbaric! I would do these torturers what they are doing to these beautiful rabbits… it must be stopped!! PLEASE!

    • Jacqui commented on September 23, 2016 at 3:50 pm

      I agree its hideous …poor defenceless little rabbits, no control to get away

      Its disgusting these abusers should be stopped

  • WIJERATHNE G.D.H.S. commented on March 6, 2014 at 4:00 pm


  • Anna Wolany commented on March 6, 2014 at 4:02 pm

    Please people, wake up! Stop letting to do this terrible thing!

  • linda commented on March 6, 2014 at 4:03 pm


  • Maria Tritsari commented on March 6, 2014 at 4:03 pm

    These people should be ashamed that hurt these innocent animals. Someone must do something and stop this torture!!

  • della commented on March 6, 2014 at 4:07 pm

    This is disguisting these poor rabbits goin through thst pain only to have to grow there fur back to have it done again pls stop this

  • patricia oslear commented on March 6, 2014 at 4:09 pm

    this is pure evil how can you do this its the money side which is the only interest you have in these poor animals the same should be done to you

  • JAY B commented on March 6, 2014 at 4:12 pm


  • Dawn Hollis commented on March 6, 2014 at 4:15 pm

    Thus is the most cruel torture I have ever seen. This must stop NOW

  • kathleen hetherington commented on March 6, 2014 at 4:16 pm

    i am disgusted at the way these poor animals are used for their fur. it looks better on the rabbit than it ever will on a human. dont support the wearing of fur. can you imagine how much pain they go through for their coat. they are literally skinned alive. it must stop. dont support any shops who sell angora. let them know you wont support them.

  • Rabia Mahnaz commented on March 6, 2014 at 4:18 pm

    Thank you PETA for spreading awareness. It was unbearable to watch that video. My heart bleeds for them. I hope we are successful in preventing further agony to these gentle defenseless creatures. I truly appreciate and believe that the initiative you have taken will yield the best results soon. Very soon.

  • cheryl connor commented on March 6, 2014 at 4:20 pm

    what the matter with the people in this world, how can they hurt an animal, hear its screams, and just carry on ripping its fur out!

  • Dawn york commented on March 6, 2014 at 4:22 pm

    So sad that humans could cause so much pain to a helpless beautiful animal

  • ann robinson commented on March 6, 2014 at 4:28 pm

    i would never by the fur! and i will make sure others dont.

  • Amanda Morland commented on March 6, 2014 at 4:31 pm

    This is absolutely disgusting and unbelievably heartbreaking 🙁

  • Karen Haddon commented on March 6, 2014 at 4:32 pm

    i would like this to be stopped as rqbbits have feelings like us and is very cruel to have this done to them the more people that dont buy angora the less it will be in the shops and rabbits wont suffer any more

  • Maria Ramirez commented on March 6, 2014 at 4:33 pm

    Det ser ut som ett outhärdligt lidande, både bortslitandet av pälsen och livet i buren med galler till golv.

  • p commented on March 6, 2014 at 4:34 pm

    i really hope the world’s outrage is enough to ban this totally un-necessary practice. I hope all these angora rabbit farms … go out of business and are banned from doing this ever again. It amazes me that when ever Chinese people go near animals, they are the worst savages on earth, they skin animals alive and cook them alive . They seem to enjoy causing as much trauma and pain on animal that most of us can not even imagine. I wish as a country they would evolve and find some humanity and learn compassion and civilisation , only then they will be truly accepted as earning the right to be treated with respect.

    • Hills commented on September 23, 2016 at 6:07 pm

      Hoe I agree with your comment these poor creatures suffering unbelievable barbarity all for the sake of money. Shame on the wicked evil people who do this without thinking of the animal and the pain they are inflicting they are unspeakable .

  • Eamonn McFaul commented on March 6, 2014 at 4:38 pm

    Needless cruelty

  • Aaron commented on March 6, 2014 at 4:44 pm

    You’ve not put where to send the email to

    • Anne commented on March 6, 2014 at 5:00 pm

      Hi Aaron, we’re not targeting a single shop – we’re calling on all shops that sell angora to stop! So if you see angora on sale anywhere, please send an email to that company’s customer department 🙂

  • eli commented on March 6, 2014 at 4:56 pm

    stop it.

  • Vicki Wheeler commented on March 6, 2014 at 4:56 pm

    It breaks my heart to see all this abuse towards thes poor helpless pets. Put a stop to ti now. Please.

  • Nyree Clark commented on March 6, 2014 at 5:05 pm

    I’m so saddened by seeing this. It brings tears to my eyes to see a rabbit in so much pain and red raw just to produce a so called lovely warm jumper. I just hope and pray that all the shops stop selling Angora and the farms go out of business! All you famous people do the same it’s not fashion to wear a rabbit on your back if anything support PETA and STOP wearing Fur! It’s not cool!

  • Phoebe commented on March 6, 2014 at 5:07 pm

    We r civilized human, we dont nd evil world, the persons who do this evil thing wl hv curse n retribution

  • Lisa Lawrence commented on March 6, 2014 at 5:20 pm

    This is barbaric and must b stopped

  • Adam Fransella commented on March 6, 2014 at 5:25 pm

    STOP THIS BRUTALITY!! There is a pain free way to make an angora sweater, without rabbits having to suffer!

  • Constant Catherine commented on March 6, 2014 at 5:35 pm

    Stop this barbaric using

  • Julia commented on March 6, 2014 at 5:37 pm

    Have Topshop been confronted about why they still have angora in their current season collection yet? To be honest it undermines the good work that Peta do if you are seen to accept a brand’s promise if it is then seen to be a false one.

  • jessica commented on March 6, 2014 at 5:38 pm


  • Catherine Tovey commented on March 6, 2014 at 5:40 pm

    This needs to end now!!! Such unnecessary horrific treatment! We don’t need angora in our clothes?? These poor innocent rabbits should suffer no more!!

  • Emma commented on March 6, 2014 at 5:53 pm

    sadly, this is just one of the many savage, barbaric tortures inflicted on animals by monstrous humans. an intelligent species indeed… it is good to see that so many people have opened their eyes and finally realized that this is wrong and completely unnecessary! Thank you, PETA, for doing this!
    it is NOT okay to wear animal body parts as accessories. it is not okay to consume their flesh and body waste as if it was food. it is not okay to make them suffer animal testing for drugs and cosmetics. I believe someday all humans will realize this, and this nightmare will become history, like slavery or the holocaust

  • jackie carruthers commented on March 6, 2014 at 5:54 pm

    so so cruel

  • Jean Gailer commented on March 6, 2014 at 6:04 pm

    It is really disgusting on gentle little animals it must STOP

  • gill turner commented on March 6, 2014 at 6:25 pm

    this is so distressing it must be stopped.

  • K Herbert commented on March 6, 2014 at 6:35 pm

    Please stop this cruelty to these defenceless animals. It is cruel and barbaric. I can’t believe in this day and age that human beings can inflict this pain and torture on an animal that can’t defend itself. The pain these rabbits are going through must be horrific.

  • Stacey atkinson commented on March 6, 2014 at 6:49 pm

    This is absolutely shocking and sick and needs to be stopped!

  • Deepthi Ajay commented on March 6, 2014 at 6:59 pm

    This is cruel. No one looks good wearing such cruel stuff on them. What a torture in the name of fashion.

  • Chris commented on March 6, 2014 at 7:24 pm

    (sorry for my English) so I saw this video two weeks ago. Since I have a chock , impossible to forget.. I was crying like a baby.. And each time I remember this video, the scream of the rabbit… I cry. I have a so big pain in my heart,in my body, and on my mind. I think about that every days..And especially when Im looking my small dog.. It’s horrible, i don’t have words to explain this horror, this CRIME. Please please, stop buying angora. Stop buying clothes from China. I don’t know how to stop this horrible CRIME. I feel so small because inside me, I feel that nobody can’t do anything because in China there are millions people…and it’s’s a big business. A Shame business. The shame, the horror.I have a so big anger inside me. I know that I will never buy angora in my life, even angora from another country because today we can’t control anything. Please we MUST boycott . Love

  • Julie geis commented on March 6, 2014 at 7:26 pm

    This is barbaric and not exceptible cruelty to any animals is not in anyway a part of society in 2014 please STOP this now

  • Susan Sargeant commented on March 6, 2014 at 7:35 pm

    This awful practice has to be stopped., there is no reason to put these rabbits or any animal through terrible torture for the sake of humans to wear fashion

  • Bernadette mooney commented on March 6, 2014 at 7:40 pm

    Brutality towards animals

  • Teresa G commented on March 6, 2014 at 7:40 pm

    No only should people be outraged, they should stop buying anything that has angora on the label. No market, no suffering. Don’t just be upset, take some action.

  • nelam rall commented on March 6, 2014 at 8:22 pm

    Please help in stopping this act of evil

  • Lisa-marie commented on March 6, 2014 at 8:25 pm

    I am into knitting and crochet and always check label to make sure it has none in it will NOT buy it thankyou peta for your good work

  • Suzanne Armstrong commented on March 6, 2014 at 8:41 pm

    Stop this disgusting behaviour now!!!!!

  • Teresa Hughes commented on March 6, 2014 at 8:52 pm

    This so evil, cruel and barbaric, i can’t even imagine the suffering they go through. I will never ever buy angora garments etc, and will tell everyone not to as well.

  • john commented on March 6, 2014 at 9:21 pm

    Its not the animals you need to stop! Its the money they get. They wouldnt do it for free!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Sharon Rowley commented on March 6, 2014 at 9:52 pm

    I regretfully purchased a hat containing angora from Sainsburys in December, oblivious to how it is obtained. Am disgusted and shocked with how these poor animals are treated and the practices used. I have signed the petition and emailed Sainsburys. No more shopping there until they stop selling it 🙁

  • Carol Matis commented on March 6, 2014 at 10:48 pm

    Please stop this horrendous thing happening

  • Cheryl commented on March 6, 2014 at 10:53 pm

    Absoloutly barbaric utter disgrace. How can people be so cruel !! Sickens me so sad x

  • Helen booth commented on March 6, 2014 at 11:37 pm

    Pure evil…disgusting , ashamed to be human 🙁

  • Caron Van Schalkwyk commented on March 7, 2014 at 7:26 am

    I am disgusted, heartbroken and angry beyond words, in this day and age you cannot tell me there are no alternatives to this horrific practice.

    The only problem is if there is a market, there will be a supplier, we need to stop this at the source, the shops that sell the products!

    PETA keep up the good work.

  • STUARY DENTON commented on March 7, 2014 at 7:37 am

    It’s sick animals shouldn’t be treat like that.. !!!!!!!

  • Lulu Barham commented on March 7, 2014 at 10:24 am

    I bought a jumper recently in Waitrose, it was a John Lewis jumper in the sale section, once I was at home I checked the label and it angora was part of the material so I immediately took the jumper back to the store. I also unknowingly bought a jumper a couple of years ago from Marks and Spencer with angora in. I wonder if they have stopped selling it? I will always check the label in future!

  • Tracey Smith commented on March 7, 2014 at 12:03 pm

    I’m utterly disgusted and deeply saddened to see animals treated in this barbaric manner . I can’t stop thinking about it ! Something’s got to be done !!!

  • Olwen West commented on March 7, 2014 at 1:23 pm

    Disgusted. There is absolutely no need to do this to these poor souls. I hope these despicable humans who are involved in this abhorrant treatment of animals, whether they are the top dogs of companies, right down to the people (?) that actually do the act of ripping out the fur, all get their just desserts one day. Even then, it won’t be enough.

  • Sophie Brown commented on March 7, 2014 at 1:46 pm

    This saddens me to the core!! It absolutely needs to be stopped! The scum that are doing this need to be exposed and severely punished.

  • J samways commented on March 7, 2014 at 4:27 pm

    Disgusting and so wrong

  • Pauline Graham commented on March 7, 2014 at 6:46 pm

    I know for a fact that Debenhans, Littlewoods, Very, Kays, Ismee, etc, are ALL selling the SAME Owl Jumper. As I orderd it, but when I read the material was part angora, I sent it back to Very. The other mail-order catalogues belong to the same company, (excluding Debenhams), but it’s the exact jumper in them ALL. They sell the OWL Jumper in Red and Grey.

  • Beryl Jensen commented on March 7, 2014 at 7:16 pm

    This must stop .why put these poor bunnies through HELL.

  • laura Nicol commented on March 7, 2014 at 9:14 pm

    This is absolutely diabolical in this day and age. To treat animals in this despicable way is disgusting. Those individuals in the angora farms should be ashamed of themselves…I hope they go to hell! Disgrace that one living being could treat another in this way….these poor poor wee things deserve far better. They deserve a life. Just evil pure evil people.

  • mausami nag commented on March 8, 2014 at 2:46 am

    plz stop torturing animals.

  • Judith trunks commented on March 11, 2014 at 2:06 pm

    I tried to stop Marks and Spencer by writing a comment on their website but they refused to put it up .

  • tina stacey commented on March 12, 2014 at 7:14 pm

    just want to be proactive enough is enough

  • sharon williams commented on March 14, 2014 at 11:40 am

    please stop the cruelty its wrong

  • kirstie commented on March 14, 2014 at 3:27 pm

    I know that Primark sold Angora jumpers last time I was there, I took a photo of the tag. Such vile acts!

  • Theresa commented on March 25, 2014 at 10:18 pm

    Oh God, this breaks my heart, please, please, stop this torture, now!!!!!!

  • LINDA CRAIG commented on March 31, 2014 at 1:35 am

    stop all this torture

  • Doreen Sevilla commented on August 28, 2014 at 6:12 am

    We humans does not have the right to wear animal furs

  • Chihiro Tamaki commented on September 5, 2014 at 2:52 pm

    I can’t stand it anymore

  • della commented on September 11, 2014 at 3:16 pm

    Stop this cruelty now!! No one should suffer for fashion

  • kevin stephens commented on September 30, 2014 at 6:25 pm

    absolutely disgusting how could anyone do this to another living creature

  • JC commented on October 19, 2014 at 10:28 am
  • anna myrha commented on November 14, 2014 at 3:22 pm

    Shame on these people, and to all those who shop anything that has to do with fur. This is really very heartbreaking. Poor little animals.

  • Ruth bennell commented on January 1, 2015 at 4:58 pm

    Saw a fluffy looking jumper in French connection a few days ago, checked the label, it said it contained pulled angora ? Whatever that is ?!

  • sheelagh commented on March 8, 2016 at 7:06 pm

    This is heartbreaking…………it should be banned
    people don’t need animal fur and skin to dress themselves
    in this day and age how are we so backwards with the way animals are treated, how can people live with themselves
    Shame on you all I despise you

  • sameer kumar commented on May 6, 2016 at 7:29 pm

    Please stop these cruel people, ban these companies

  • becky commented on September 21, 2016 at 3:37 pm

    Why is this still happening??? everyone can live without an angora jumper or accessory, there is no need for this type of wool in the world anymore!

  • Steve Smith commented on September 23, 2016 at 12:47 pm

    I’m absolutely shocked at the way these poor creatures are hurt so much by the workers who somehow simply ignore their severe cries of pain as they tear the rabbits hair out.

  • Bernard commented on September 23, 2016 at 2:08 pm

    This barbaric and useless cruel treatment must be stopped at all costs.

  • Ms Jean I Vanbeick commented on September 23, 2016 at 5:49 pm

    We don’t need these beautiful rabbits’ fur/wool for anything. These rabbits got feelings and I am very shocked to hear their screams and struggling to get away. People who did this to rabbits on the rabbits mind and say “why are pulling my wool out of my body as I need it to keep warm, this is my fur you are stealing”. Rabbits are intelligent animals. STOP THESE PEOPLE FROM TAKING THEIR FURS CAUSE THIS IS ABSOLUTELY CRUELTY AND THEY ARE GOD’s creatures

  • Linda commented on September 23, 2016 at 7:58 pm

    Those involved in this type of cruelty are not human
    Shud they be the ones causing the pain making the material selling it or wearing it take responsibility for ur actions NOW

  • Silvarani Ramalingam commented on September 23, 2016 at 9:24 pm

    Rabbits are beautiful animals. They look ugly with their fur stripped off causing immense pain to the gentle animals. Hope this will stop. I will not buy clothes made of fur.

  • Marcus Billen. commented on September 24, 2016 at 3:31 am

    These poor defenceless souls being treated in such a cruel and barbaric manner, this surely must stop, the stress and anxiety these rabbits go through is so utterly wrong, physically they are brutalised, and mentally they are damaged, this place of hell must be brought before the law courts, this cruelty must end, and it must end now!!

  • Darcy commented on September 25, 2016 at 5:37 pm

    How can these people sleep at night when performing such cruelty during the day?It means there is NO brain,NO heart and NO soul!

  • Dave ives commented on September 25, 2016 at 8:04 pm

    Stop these cowards from inflicting pain on defenceles animals, fuckin shithouses.

  • Carmen Pardo commented on September 26, 2016 at 12:59 am

    Por desgracia, como ya he leído en comentarios anteriores, el ser humano es la criatura mas cruel e insensible de la Creación; Gracias a que no somos todos asi. Está todo dicho y no se puede comprender como se puede cometer tanta crueldad en todos estos seres indefensos, sin tener la mas mínima sensibilidad ni compasión.Realmente,mi mente no puede comprenderlo y me causa mucho dolor en el alma.

  • Alfred commented on September 26, 2016 at 1:46 am

    Please be a real man by not bullying weak innocent animal.

  • Michelle Price commented on September 30, 2016 at 4:32 am

    This xcruelty has to end.I will take more action. I never knew the torture and pain they went thru. What was I thinking…..IDK either. I’m a changed person now. Won’t wear animals nor eat them. Never too old to learn. No one is.

  • Bill Stewart commented on November 30, 2016 at 10:54 pm

    Justice for the animals!

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