Victory! Elephants won’t Be Used as Equipment

Posted by 5 years ago | Permalink | Comments (13)

Update: District Magistrate Naveen Mahajan of Jaipur has ordered the elephant Polo Cup to be canceled following appeals by PETA India and notification from the Animal Welfare Board of India (AWBI) that the cup organisers did not register the elephants with AWBI as required and also failed to submit valid elephant ownership certificates. The District Magistrate’s decision could pave the way for getting all elephant polo matches banned permanently.

After receiving an urgent letter from PETA India and following a series of telephone conversations between the group and Carlsberg India executives, the managing director of Carlsberg India Pvt Ltd, a subsidiary of world-renowned beermaker Carlsberg Group, announced that the company has now pulled its sponsorship of the Polo Cup, a much-criticised elephant polo match to be held in Jaipur, India, this weekend.

PETA India pointed out in its letter that captive elephants are routinely trained and disciplined with the use of ankuses that are dug into the skin. Captive elephants are also deprived of everything that is natural and important to them and cruelly kept shackled in chains when they’re not performing.

PETA staff and interns celebrate with a Carlsberg.

Carlsberg India follows other companies in making the compassionate move to stop supporting this saddening “sport”. In January, London-based Guinness World Records Ltd removed all references to elephant polo records from its iconic book Guinness World Records after we contacted them to let them know that many of the elephants used for polo have been taken from their families in the wild and subjected to a life of chronic physical ailments, social and emotional deprivation and premature death.

Cheers to you, Carlsberg!


  • Brien Comerford commented on August 27, 2011 at 8:38 pm

    Elephants are majestic, intelligent and sociable. To harm or abuse an elephant is a crime against the Creator.

  • valerie albutt commented on August 30, 2011 at 9:18 am

    Hi just been threw some emails Im so pleased that elephants wont be used for equipment.Its a great result keep up the good work will be in touch yours Val

  • Toni Smith commented on August 31, 2011 at 9:57 am

    Well done, keep up the good work !

  • Jennifer commented on August 31, 2011 at 10:13 am

    Well done Carlsberg!! Its about time these big companies that CAN make a difference to animal cruelty actually do it.

    Great News!!!

  • Anando commented on August 31, 2011 at 11:14 am

    Very nice, Keep up the good work

  • Lauren Daniels commented on August 31, 2011 at 11:38 am

    This is fantastic news and a great step in the right direction…elephants are beautiful creatures and so sociable. Keep up the good work!

  • Antonella commented on August 31, 2011 at 11:39 am

    con rabbia spero nella reincarnazione, ma poi non riuscirei comunque a sopportarlo

  • Antonella commented on August 31, 2011 at 11:40 am

    angrily hope in reincarnation, but then I could not stand it anyway

  • cintia ávila commented on August 31, 2011 at 7:53 pm


  • annie bode commented on August 31, 2011 at 8:24 pm

    Elephants are beautiful sensitive creatures. Stop mistreating them,they deserve to live in peace. Thank you Peta and Carlsberg will be my drink from now on

  • Sue Griffiths commented on September 1, 2011 at 12:40 am

    Thank you, thank you, thank you Carlsberg. Probably the best lager in the world.

  • freya commented on September 1, 2011 at 5:02 pm

    finally a company that can make a difference…has 🙂 keep going this is great news

  • chander kumar soni commented on September 1, 2011 at 5:21 pm


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