Cruel Fashion: When You Buy, You Become Part of It

Posted by 3 years ago | Permalink | Comments (41)

Every year, millions of animals – including bears, alligators and zebras – are violently killed for their skins and body parts. It’s an ugly truth that people who purchase jackets, handbags or shoes made from exotic skins might try to push to the back of their minds. Our provocative new series of ads, though, will force them to make the connection between their consumer choices and the ugly bloodshed that lies behind them.


These images were designed for PETA by top design company Lowe Singapore. They’re upsetting – deliberately. Would-be fashionistas who sport snakeskin shoes or a fur-trimmed hat need to take a long, hard look at their consciences, because as long as they are giving their money to an industry that tears the skins from animals’ backs, they might as well be holding the clubs and knives themselves.


Here are the unfashionable facts: animals killed for fur are electrocuted, poisoned, gassed or have their necks broken. Snakes have hoses rammed into their mouths and are pumped full of water so that poachers can more easily cut off their tightened skin while they’re still alive. Hunters club alligators until they stop moving, but some of them remain alive and fully able to feel pain as their skin is ripped off.


This cruelty is 100 per cent unnecessary. There’s no excuse for it. Please, if your wardrobe harbours any guilty secrets, make a fresh start and pledge to go cruelty-free by shedding exotic skins. You’ll feel better for it, and it’s the first step towards ending this barbaric, bloody industry and saving animals from painful, gruesome deaths in the name of human vanity.


  • Mariette Eriksson commented on July 10, 2013 at 11:30 am

    Only idiots buy horror

    • bht147 commented on July 31, 2013 at 12:49 pm

      This is a brilliant advertising campaign! If people were openly asked to sponsor animal cruelty, they wouldn’t do it.

  • diana baugh commented on July 10, 2013 at 11:37 am

    I am ashamed to be a member of the human race. It is sick and barbaric that we still kill the same way as our cavemen ancestors who did this for need and not for greed. The people who murder and torture these animals do it for the vanity of ugly people and for monetary gain. There is no need whatsoever to do this unless your mind is still in caveman mode. Would these people take mothers and children and strip their skin off for vanity, I think not, but that will all the skins left when all the animals are dead. There are so many faux leather and fur and animal prints out there to satisfy their wants. I am sickened at this evil.

    • Wowzers commented on July 12, 2013 at 10:09 pm

      Faux leather is even more cruel than real leather thanks to the imitation factor!

  • Maggie Cranfield commented on July 10, 2013 at 11:56 am

    Why are people so damn cruel!!!!

  • Maggie Cranfield commented on July 10, 2013 at 11:57 am

    Why are people so damn cruel!?!?!?, what’s the matter with these people?!?!?

  • doreen stratton commented on July 10, 2013 at 12:07 pm


  • Kay Davies commented on July 10, 2013 at 1:34 pm

    This is so cruel evil and barbaric . Whoever wants these poor animals for fur or whatever should be shot . The fur and skin belongs on the animal . Not on people who think they look great in it . Evil people . The fake fur is just as good . So why kill these poor animals for theirs . The people who make money out of it are just as evil for doing it .

    • Wowzers commented on July 10, 2013 at 9:31 pm

      Don’t forget that no fur means no FAKE fur! (Who needs such a crazy inhumane joke, anyway!)

  • jayne commented on July 10, 2013 at 1:51 pm

    why are these things still going on it must stop

  • Sharon Brock commented on July 10, 2013 at 1:51 pm

    This is horrendous

  • Deanna commented on July 10, 2013 at 2:42 pm

    While there’s money to be had the human race will never stop being cruel.What can be done to stop it?

    • michelle commented on July 21, 2013 at 10:38 am

      don’t buy fur ….no kill

  • sumiet. patole commented on July 10, 2013 at 3:44 pm

    its really ridiculous..
    i cant believe this horrible site..
    totally inhuman…

  • Trish Davidson commented on July 10, 2013 at 6:30 pm

    It breaks my heart to see images like these. I really don’t understand why people demand real fur when faux fur is just as warm and no cruelty involved.
    Its just horrendous and needs to be stopped, after all we are meant to living in a civilised world not the dark ages!!!

  • dog groomer new york commented on July 13, 2013 at 8:39 am

    That was very helpful – thanks.we are take more helpful for animal.

  • Amanda commented on July 15, 2013 at 3:45 pm

    @ Wowzers while it could be argued that fake fur promotes the fur industry because it tells people that it is still fashionable, and thus promotes real fur for those who can afford it, fake fur is still better than real fur. Would you say that faux silk is wrong because silk is wrong? I imagine not. While it has its downfalls, it is inherently less cruel.

    • Wowzers commented on October 25, 2013 at 5:47 pm

      If you don’t wear fur, you shouldn’t wear ANYTHING that resembles fur! What next, faux cotton!

  • Claire Gill commented on July 23, 2013 at 2:04 pm

    This is disgusting! How can people do this to animals that are so helpless against human cruelty! It makes me sick! People are so cruel! Thank you PETA for raising so much awareness!

  • sandra graham commented on July 25, 2013 at 11:05 am

    Words fail me, call these humans? with the pain and horror they inflict upon these beautifull animals.. Something needs to be done.. and needs to be done NOW!…

  • maureen msrtin commented on July 25, 2013 at 11:10 am

    This cruelity must b stop. U can look good without wearing skin or fir !!

  • Becky holland commented on July 25, 2013 at 11:22 am

    This must be stopped immediately it is not on, the people who do it should have the skin ripped from their back!

  • Mandy Mccarthy commented on July 25, 2013 at 11:40 am

    These people greedy cruel hope karma strikes all who have hurt killed most humans are good.but always the bad are waiting

  • janine commented on July 25, 2013 at 12:25 pm

    It all boils down to greed, and for that animals are made to suffer. I always think of the film ‘War of the Worlds’ (Tom Cruise) when the aliens are collecting people for their bodily resources. Basically this is what we are doing to the animal kingdom. I wish we could do the same to some members of the human race.

  • Sd.Parker commented on July 25, 2013 at 3:09 pm

    Disgraceful cruel People, since when is there a need for a human to wear fur we are in the 21 century not in the dark ages anymore. lets hope that all you greedy cruel disgusting so called human have karma strike on you.

  • L Nicoll commented on July 25, 2013 at 4:19 pm

    Is no animal safe from man? Why are so many so cruel? Cant they imagine the terror of the poor animals and why, because there are some very greedy, ruthless and unscrupulous people in this world. They have no heart, no feelings of empathy the people who are capable of this. They are inhuman.

  • jessica commented on July 25, 2013 at 5:56 pm

    Hay mucha variedaf d plantas q nos provee Dios. para vestirnos . dejen vivir en paz a los animales.

  • Pauli Fourie commented on July 29, 2013 at 7:44 pm

    This is insane and inhumane! Cruelty at its worse! Disgusting!

  • victor commented on July 31, 2013 at 12:26 pm


  • bernice rafferty commented on August 8, 2013 at 1:24 pm

    i have watched a video from china, it was sickening to watch how can their government allow such barbaric cruelty, animals being skinned alive , when is it going to stop. we all cry out when we see child cruelty which is correct but cruelty such as this is masked by comments of ” well china doesnt recognise animal cruelty” so make it worldwide .there is no excuse.

  • vicki ginoli commented on August 8, 2013 at 4:39 pm

    There is a special place in HELL for these people who cause so much pain on these animals who can not help themselves. KARMA’S a BITCH – and every ounce of pain you cause another living creature YOU will feel 10 fold – so get ready you big and bad poachers – your afterlife will be HOPEFULLY very painful!!!!

    • doreen commented on August 15, 2013 at 5:08 am

      You have to believe in GOD to get punished! so perhaps their god is the devil. Let us hope what they do to the animals they will get done to them.

  • P.Lever commented on August 9, 2013 at 9:12 am

    this is just sick that people can do that to defenceless animals is sick its about time its stopped and the people should be arrested for the cruel sick way they treat these poor creatures

  • Maya Yearsley commented on August 11, 2013 at 9:42 am

    You are soooooo Crule what would happen if you where one of them animals getting hurt well someday you will get hurt by carma hopefully you will understand how Crule it is we will take action !!!!!!!!!!!!!!!!!! Hope you have a awfull day

  • elena sollai commented on August 22, 2013 at 1:48 pm

    We have to stop all this cruelty

  • Matt commented on August 23, 2013 at 2:31 pm

    Makes me feel genuinely ill. I don’t understand how this is “fashion” in any sense whatsoever.

  • Niki donoghue commented on August 25, 2013 at 8:37 am

    I am lost for words, what is wrong with people, thought we were becoming more compassionate as a human race, sadly these pictures beg to differ, the sad fact is we live in such a shallow society where only appearances seem to matter, in the name of ‘fashion’! The one legacy I wish to teach my daughter as she grows up is to have absolute respect for all life and every creature, humans seem to think that their lives are far superior to animals, I love animals because of their innocent souls and it is so upsetting to see animals suffer, they feel pain, fear, the same emotions as humans and every time these stupid people buy fur or other animal skins we are encouraging these dreadful actiona

  • MATHIEU Christine commented on September 4, 2013 at 7:42 am

    Stop it

  • silvia commented on September 18, 2013 at 5:45 am

    worst! who’s buying are the ‘great’ examples like singers celebrities, actress, women in law. this ladies pay, and no shame to became on public using a fur. we not on ’80! but all in fashion came & go, we have to show to this ‘ladies’ that is very sadly cruel, but how? that ‘ladies’ think that are important. sorry, not for me. they are monsters with fur animals..
    the animals suffered to this shits be sexy? i’m felling disgusting by’em! that women are not more important than a cleanner of bathroom!!

  • Dale Sencier commented on October 3, 2013 at 10:10 am

    stop it

  • michele mooney commented on August 1, 2015 at 6:15 am

    What a powerful presentation. Maybe it will make some people get their heads out of the sand.dont people stop and think where did what I am wearing come from??? We have no right to slaughter innocent animals to wear them for God’s sake. There are so many alternatives it’s just grotesque to see some idiot wearing fur anymore.the same goesfor alligator handbags or shoes.i just think the wearer of such things is disgusting. Fur and skin belongs on the beautiful animals they started out on.

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