Know Someone Who’s Overcompensating for Something?

Posted by 6 years ago | Permalink | Comments (18)

fishingAnyone driving along the Great Northern Road in Aberdeen earlier this month could not have missed a huge billboard which read, “Are You Overcompensating for Something?” The billboard – part of PETA’s latest anti-fishing campaign – depicts an angler tugging on a large, um, rod!

The ad was placed to coincide with National Fishing Month, which runs from 17 July to 15 August. Aberdeen was chosen because of its popularity as a fishing destination and its proximity to the rivers Dee and Don. The billboard also provides a link to a new PETA website,, which includes information on research showing the many ways men attempt to prove how “manly” they are – including developing hostile attitudes towards others. This got us wondering whether men who spend their time on a wet riverbank, cruelly hooking fish by the mouth and yanking them out of the water, are also overcompensating for some of their own shortcomings ….

Whilst the billboard and website is a light-hearted attempt to poke fun at a serious subject, the same cannot be said about angling. The moment fish are pulled from the water, they begin to slowly suffocate. In many cases, the fish’s throat is ripped out when anglers attempt to remove the hook. Fish are thrown, stepped on, impaled or mutilated while fully conscious and allowed to die painfully and slowly. Those who are released more often than not die as a result of internal injuries. And this is called “sport”? Fish may not be able to scream, but that doesn’t mean they don’t suffer.

Anglers need to “man up” and show respect for these intelligent, sentient animals who are every bit as capable of feeling as we are. PETA’s founder, Ingrid E Newkirk, recalls meeting one fish, a banded severum who, at 4:30 pm each day, would swim to one end of his tank and begin “pacing” in anticipation of his guardian returning home from work. The fish would then swim to the surface excitedly to greet his guardian and have his back tickled. This example alone is enough to show that fish deserve our respect.

If you know people who gets their jollies by impaling our aquatic friends, have them check out our advice page and get them hooked on compassion.


  • GlitterdCupcakes commented on August 16, 2010 at 12:18 pm

    This is so awesome~! I love how creative this is.. there are so many creative campaigns and this is a great one! Fish are friends~NOT food~!

  • Terry Mosher commented on August 16, 2010 at 12:19 pm

    The sad part of this request is that I’m not sure we could get through to any people that get their jollies by impaling our aquatic friends.They all seem to be passionate about that which they consider “a sport”. I don’t think they really care what we have to say…. However, if we could each get through to just one, it would be a start. Fortunately, I don’t have any friends that are fishermen.

  • Randi Young commented on August 16, 2010 at 12:34 pm

    I love this billboard! Sometimes, a little humor is just enough of an attraction to people for them to follow up and check the website out. Angling, along with any other type of fishing, is cruel and unusual punishment, and should be treated as such. As a vegan, I constantly get harassed with statements like : ‘You should care more about PEOPLE than animals’, or ‘If you worried about humankind as much as you do about animals, you might really make a difference’. On that note, I have to say, if I see you being gagged with a hook and line, thrown into a boat, having your skin forcefully ripped off of your body, you can bet your ass that I will be fighting for YOU too!! Murder is murder, pain is pain, and cruelty is not reserved only to be argued against in the interest of humans! Thanks, PETA, for all your hard work. You touch so many lives. Education is key, and I’ve yet to see any organization go to the lengths you guys have to spread the knowledge of the inhumane treatment of animalkind.

  • Haley commented on August 16, 2010 at 1:25 pm

    I LOVE this! Too funny!

    I unfortunately do know people who fish and they would only look at me like I had grown gills myself if I tried to point out how cruel it is. *sigh*

  • Kim Thompson commented on August 16, 2010 at 3:42 pm

    I love PETA and everything they do! This is billboard is great.

  • Logan Uhrmann commented on August 16, 2010 at 4:20 pm

    To be clear: everyone who disagrees with the notion that fish “deserve our respect” has a small penis.

    Maybe that giant billboard is overcompensating for something…

  • Maggie Lane commented on August 16, 2010 at 5:52 pm

    Thank you for this, it cheered me up no end & Randi thank you for your point so eloquently put, I hope you do not mind that I will be using your point as a defense against people who do not understand my way of life & try to convert me to their ways.

  • PattyCats commented on August 16, 2010 at 6:24 pm

    Damnit, PETA. This billboard would only appeal to people who already wouldn’t fish. Why do you waste the money like this? Seeing PETA contributions go to waste like this is like seeing your tax dollars go to stupid government funds.

  • Kate commented on August 16, 2010 at 7:33 pm

    I have read this article and all of the above responses, and there is something I agree with in each and every one of them. My own contribution to this page is that what really bothers me about how some animals are killed/treated, is all the pain involved. If you’re going to fish, for instance, maybe you should then do something further so they’ll die right away, and there will be less suffering—as long as you don’t overfish. Leave some fish behind for the sea creatures who need it more than we do. The results can be disastrous if we don’t remember that.

  • Sophy commented on August 16, 2010 at 8:08 pm

    PattyCats, do you think they should only reach out to people who are pro PETA? I’m sure a lot of people who saw the billboard and/or went to the site do go fishing. Therefore it reached it’s intended audience and who’s to say how many stopped to think, or learnt the truth about what they were doing,  having previously had no idea about the suffering of fish. If just one person stops fishing then some lives will be saved. I really don’t think you can say it’s a waste of resources – it’s about getting the message out to people and educating. 

  • tomato commented on August 16, 2010 at 9:54 pm

    Yay, I live in Aberdeen! 🙂 The fishing industry has kind of died out, but sporting fishing still goes on. I hate it when friends say “fish isn’t a meat”, “fish don’t feel pain” – they are, they do, and it’s unfair!

  • Joshua Ireland commented on August 17, 2010 at 6:08 am

    Another great job by ya’ll… totally funny and cheerful approach to a matter which is an important one. got me giggling… oh, and to @PattyCats comment.. There is always someone out there who needs a little persuasion or clarity to shove them in the right direction.

  • Kyrie commented on August 17, 2010 at 6:16 am

    lmao, Montanans would really have a heart attack at that sign.

  • KT commented on August 17, 2010 at 7:57 pm

    I wrote about this on my blog!

  • JacqP commented on August 19, 2010 at 5:19 pm

    The billboard is a great idea – and so true. Reminds me of the whole scale of ‘hunting’, which is essentially what angling is – from ‘big game’ to fish, it all comes down to so-called sporting prowess and the ability to inflict pain and power on something helpless. I have a particular hatred of fishing – especially when someone responds with ‘Oh, but I put them back’. Yes, after inflicting incredible pain and injury. The worst thing is seeing young boys being taken along to ‘learn the sport’, starting with fishing innocent tadpoles and minnows out to poke and prod. Such needless cruelty.

  • Jasmine Chen commented on August 23, 2010 at 10:32 am

    very good. gets the message across in a funny way.

  • jimboo commented on September 22, 2010 at 1:46 pm

    I belong to the extreme vegan group LHFT (lentils have feelings too) We exist only on water. We feel that in many ways PETA is simply not extreme enough in not understanding that pulse and vegetables have emotions too. How would you like to be ripped from the ground you were born in and then boiled alive to feed someone who doesn’t want animals to be hurt?

    The continual obsession PETA has with nudity and phallic symbols make me think of a creepy pervy uncle (shiver). LHFT if it grows, it feels, it matures ,it is sentient. Stop the killing and MURDER of vegetables and plants.

  • Widgy commented on December 12, 2012 at 6:19 pm

    Just because a living animal isnt cuddly doesnt mean we shouldnt protect it. It makes me really angry that people use bleach when they are cleaning. Just think of all the poor bacteria and viruses that are killed needlessly each day. they die slow agonising deaths. So please people put away those kitchen cleaning cloths. Live and let live. Bacteria and viruses are people too you know. DOnt get me started on how we treat worms !!! its disgusting it really is.
    League against Unnecessary Cruelty to Lower Life forms ( UK branch)

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