‘Meat Is Murder’ as You’ve Never Experienced It Before

Posted by 4 months ago | Permalink | Comments (8)

The Smiths’ iconic “Meat Is Murder” is an 80’s classic and helped inspire so many people to go vegan. And now, it’s back in a new video from PETA, exposing the cruelty of the international meat industry.

We’ve released the music video to coincide with the launch of our “Meat Is Murder”–inspired game, This Beautiful Creature Must Die. The arcade-style game features an 8-bit version of the classic song.

In the addictive mobile-friendly game, created by PETA US in collaboration with This Is Pop, players must act quickly to save chickens, cows, pigs, and turkeys from being slaughtered by tapping the animals before they fall to the bottom of the screen. The game has an urgent message underlying its quest, as noted by long-time vegan and The Smiths’ former vocalist Morrissey:

This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression. You don’t get that from Pokémon Go.

Fancy saving virtual animals while listening to The Smiths? Play This Beautiful Creature Must Die and then leave a comment below letting us know your high score.



  • Linda Boyce commented on August 12, 2016 at 7:02 pm


  • Loretta Harnarine commented on August 12, 2016 at 9:35 pm

    This is so hard to watch and most human beings won’t watch it. I did and it has really upset me. I have been a Vegetarian since 1973 and have been a Vegan since 2006. I don’t know how I ever ate an animal growing up. I never knew where the meat came from. Now I do and it is so awful and disgusting. I don’t believe God meant for this to happen to his beautiful creatures.

  • BARBARA commented on August 13, 2016 at 3:28 pm

    I would like to see PETA post my ads in magazines and on billboards.
    Call it ‘Choices’.
    Some people will understand, while others won’t get it…but you will have choices, unlike the animals.

    • Jenny commented on August 30, 2016 at 10:39 pm

      I completely agree with your comment.
      I no longer consume ‘animal products’ – I prefer this term to ‘vegan’ – as I believe it is harder hitting when people ask me why I don’t eat meat, dairy or eggs. Beef=cow, bacon-pig etc.
      I truly believe that if people saw with their own eyes the horror that is hidden away in slaughterhouses.. out of sight… then their conscience would speak to them.
      I stopped consuming animal products after I watched footage from inside a slaughterhouse and then went onto educate myself further about the meat and dairy industry.
      All very traumatic viewing but it opened my eyes to something that I had never given much thought to before… and educating myself completely changed my perspective on animals and food.
      Advertisements, films, video, pop up video booths etc are an essential part of educating the masses.

  • Diane Armstrong commented on August 13, 2016 at 8:33 pm

    It’s a sad case for those beautiful and intelligent animals that God created to be going through extreme torture and animal abuse with pain and suffering in those horrible and abusive Factory Farms. I call those Animal Prisons where there is extreme evidence of animal cruelty.

  • Diane Armstrong commented on August 15, 2016 at 8:33 pm

    Those people are the ones that need to be put away and locked up somewhere in a remote place so they can’t do anymore harm to other animals. They also need to brought to justice and serve hard time for performing acts of Animal Abuse and Cruelty beyond reason.

  • Linda Boyce commented on August 16, 2016 at 3:13 pm

    total abuse torture neglect in a horrific way WHY ARE THEY ALLOWED TO DO IT the animals are not attacking them just waiting to die for the HUMANS GUT its sick deranged sadistic the things they do WHY there is a reason for it they need medical assessment they are not in right mind people that get a kick out of taking there everyday frustrations out on animals PEOPLE CAN SIT AT THE DINNER TABLE AND EAT THIS CRUELTY MEAT IS MURDER

  • Gareth commented on August 21, 2016 at 2:01 am

    Tonight I went to see Morrissey in Manchester, a brilliant gig, a brilliant mind. He performed ‘Meat is Murder’ and the graphic film showed behind him, awful to watch. The first time I saw it I vowed to go Vegan and did! (After being veggie for over 20years.) Tonight I focussed on him singing as opposed to the film, I find it disturbing to watch and deeply upsetting. I’m pleased he’s made the decision to show it though. After the gig I made my way through the crowds al exiting and heard a group of young lads talking, one said he was hungry and wanted a burger, his mate said ‘what? you want to re-enact meat is murder?’ The lad sniggered and said yes. It struck me that the most disturbing thing is not the appalling acts of cruelty, nor the shock of seeing it, but the fact that some people will never get it, will never understand and even scoff at it. How anyone with even a minimal i.q can fail to be moved by such footage is beyond me. I found the lads comment so incredibly disconcerting. I put my head in my hands.

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