This Touching Memorial for a Rabbit Just Appeared Outside a Shop That Sells Fur

Posted by 1 year ago | Permalink | Comments (33)

Most animals, unless they’re a beloved family companion, don’t get funerals – especially not those killed for their skins in the global fashion industry. Fur farmers, angora producers and leather manufacturers would far rather their victims remained out of sight, far from the minds of shoppers.

But a group of PETA supporters decided to bring one of these animals out from the shadows by giving her a name and putting up a memorial to mourn her death at the hands of the fashion industry.


The shrine to “Ruby” appeared on London shopping destination Carnaby Street and included flowers, candles and a condolence book in which passers-by could write a tribute to this victim of the fashion industry.




Ruby represents the millions of animals who are killed for their skins every year, usually after spending their entire lives in a cramped, filthy wire cage on a fur farm.

Why here? The location of the memorial is no coincidence – it’s directly opposite a branch of French fashion brand The Kooples, which sells items made from the fur of animals just like Ruby. Its range this season includes coats trimmed with raccoon fur, hats made out of rabbit “felt” or skin, and cardigans containing angora wool, which is often produced by ripping the hair from live rabbits’ skin as they scream in pain.


Most stores in the UK, from Topshop to Stella McCartney, refuse to use these cruelly produced fabrics. By continuing to profit from animals’ pain, The Kooples is showing a shocking lack of ethics and flying in the face of consumer opinion.

Please join us in speaking out:

  • Join us for a demonstration in London on Saturday, 19 December, to let shoppers outside The Kooples know how the brand supports cruelty.
  • Send a message to The Kooples online.
  • Distribute leaflets outside your nearest The Kooples store. (See a list of locations here.) E-mail [email protected] to request leaflets.


  • Rhonda commented on December 11, 2015 at 4:40 pm

    Yay, we can keep warm without wearing Beautiful Animals, I’m tired if seeing people in there Glamour , I mean really, where are there hearts and minds, in there pocket books. Don’t need too harm and buy Furs, fir what so you can look pretty

  • Julie moore commented on December 11, 2015 at 4:43 pm

    utter cruelty. stop now

  • Bob Halley commented on December 11, 2015 at 4:44 pm

    Boycott this store and others that contribute to the this vile industry…

  • Deb jacobs commented on December 11, 2015 at 5:03 pm

    Please stop killing and torturing these innocent creatures. They don’t have a voice . If they did they would beg you PLEASE DONT KILL ME! Please use faux fur and save lives

  • Silvia commented on December 11, 2015 at 5:07 pm

    I don’t wear fur coats and I can’t stand people who have one Think always about how the animals suffer and die

  • Dodge Saienni commented on December 11, 2015 at 6:41 pm

    Stand up for animals rights…We need to stop using animals for clothing, and other stuff we use….I am tired of animals being crueley abuse and living in bad places…they can use fake fur on some clothes and heavy cotton….we don’t need use animals for our jackets and other items….
    Thanks Dodge

  • Caroline hope commented on December 11, 2015 at 8:40 pm

    Problem is China still imports fur labelled as faux fur which consumers believe! They also need harsher penalties for mis -labelling!

  • Helene Ronan commented on December 12, 2015 at 12:43 am

    They should all be banned. The suffering that these animals go through is just horrific. We must keep signing these petitions and shame the company’s that support this.

  • Marlene commented on December 12, 2015 at 2:59 am

    I’m thankful for the rage of resent awareness of the atrocities and extreme suffering animals in huge numbers go through every single day ….and for the wrong reasons. We have to know and see behind closed doors how they exist and how they suffer. We will to stop this in time. So we share now ehTvwe know to be true sadness and horrific together WE can be the change WE want to see..!

  • Tina Warnes commented on December 12, 2015 at 5:54 am


  • Jacqui Dickinson commented on December 12, 2015 at 2:01 pm

    real fur farming is cruel , disgusting and unnecessary when we have such a variety of warm washable man made fabrics available.
    The agony and anguish suffered by the animals is inhumane and totally unacceptable….
    We are escalating into a torture loving world

    • eileen pohl commented on December 22, 2015 at 5:30 pm

      I agree wholeheartedly

    • Pauline Eden commented on December 23, 2015 at 6:22 am

      I agree with you I wouldn’t put real fur on my body. It shouldn’t be sold it is so cruel to do this I really don’t know what is the matter with the world today all the abuse and killing of animals it disgusts me and makes me very sad

  • Deb jones commented on December 12, 2015 at 6:05 pm

    So cruel 🙁

  • Rosamund Wright commented on December 12, 2015 at 6:12 pm

    Dear Kooples,

    My Partner used to buy lots of clothes from your stores until we realised your terrible policy of using animals and supporting the fur trade.

    We won’t be crossing your threshold again until you grow up and treat animals with the respect they deserve.

  • jd commented on December 13, 2015 at 4:58 pm

    This is sick to my stomach how some heartless asshole could do this to a beautiful being! Ruby looks like one rabbits:(

  • Ty Savoy commented on December 13, 2015 at 5:00 pm

    Pretty freakin nice 🙂

    Who knows how many people slipped out of their culturally induced cognitive dissonance for a time, when they saw this on the sidewalk.

    We live in a culture of people who call themselves animal lovers…. a culture in which some 65 billion land animals are killed per year for our ‘consumption.’ Shame on us for allowing the abuse and killing to continue.

  • jd commented on December 13, 2015 at 5:00 pm

    This is sick to my stomach how a heartless asshole could do this to a beautiful being! Ruby looks like one of my bunny:(

  • beth chism commented on December 14, 2015 at 11:00 am

    What a load of crap. Maybe you disagree with using fur thats fine and your choice but lying about the rabbits care is just as bad. Good fur cannot be produced by rabbits in filthy cages and wool is scissored or clipped from the angoras not ripped. They also require great care and cleanliness to get quality wool from. Get your facts straight

    • Anne commented on December 15, 2015 at 10:10 am

      Hi Beth, please take a look at the conditions on Chinese angora farms (where majority of the world’s angora is produced):

    • lynne commented on December 22, 2015 at 8:07 pm

      People delude themselves to the miserable short lives of animals suffering and early death, for their passing fancy vanity, ornamentation, trendiness, status, ego.
      Shameful and very sad.

    • Evelyn Ball commented on December 22, 2015 at 9:27 pm

      Maybe you should get your head out of the sand!!!!

    • Mia's mum commented on December 22, 2015 at 10:16 pm

      The only person talking crap is you Beth. Fur industry animals are kept in disgusting cruel conditions. Your also wrong about angoras. There are photos everywhere with angoras have their coats ripped out. Fur farms are filthy disgusting hovels and these animals are kept in horrifically cruel conditions. They are also killed barbarically.

    • Jan commented on January 3, 2016 at 5:46 pm

      There are none so blind as they who will not see!

  • Amy Tatton commented on December 18, 2015 at 12:19 pm

    By the way all fur, even if it says faux….it is actually from dogs and cats, even leather, even faux leather so we have to be very careful what we buy from now on, might be safer to start making our own stuff!!

  • Julia Moore commented on December 18, 2015 at 5:42 pm

    Disgusting cruelty

  • Alison Jermy commented on December 18, 2015 at 6:24 pm

    Barbaric! Kooples you should be ashamed of yourselves.

  • Sarah commented on December 22, 2015 at 5:12 pm

    It is sick and disgusting that this shop is selling dead animals to wear!!!

  • Julia Dale commented on December 22, 2015 at 6:32 pm

    Just shameful. Helpless animals being exploited yet again for vanity and profit. What a sad world we live in if some people find this acceptable. I certainly will not be shopping in Kooples or any other place that supports this disgusting trade ..

  • Tammy commented on December 22, 2015 at 9:17 pm

    Heartbreaking. This needs to stop. 🙁

  • Josephine commented on December 23, 2015 at 11:18 am

    So many people still wear fur. The UK is not so bad, but in other European countries, real fur trimmings are everywhere on both male and female clothing. I have made my own anti-fur leaflets, and distribute them wherever I can, in the hope that people might at least give the matter some thought. (I think some people just don’t care, but others are simply unaware of the cruelty of the fur trade). And on that subject: I find the pop up notice here encouraging us to send old fur coats to refugees in Calais a bit misguided. Send warm clothing, yes. But don’t send fur. It gives out a messsage of complacency about the past misuse of animals. If you have a garden, consider cutting up that vintage fur and giving it a decent burial instead. I recycled a late relative’s mink jacket into the soil!.
    Keep up the good work, PETA.

  • JC commented on December 23, 2015 at 8:00 pm

    The trouble with human beings is they think they are so special when in fact we are just an animal part of the same family tree of these poor creatures tortured and butchered often without aenesthetic of any kind. When we begin to respect the members of our own animal family tree and realise that we are their direct family, is when we might begin to the right thing and outlaw all fur products, and end the senseless killing of animals to show off a trophy or a fur rug or some vain mindless woman covered in fake make up and fur. Fur might have been necessary to our ancestors but today there is no need for this to happen, human beings are barbaric when we should use our humanity to embrace our fellow family members…the animal kingdom. When will the human race begin to grow.

  • Amanda jennings commented on January 6, 2016 at 11:09 am

    There is no place in today’s society to wear real fur. We wouldn’t wear our pets so what’s the difference . Fur belongs on the animal. There’s nothing attractive about wearing it

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