Sia’s Song Title Says It All: ‘Free the Animal’!

Posted by 1 year ago | Permalink | Comments (13)

Pop sensation Sia has provided the soundtrack for a riveting computer-generated ad that involves a fashion show in which animals model the body parts of people.

The ad features a seal designer and fox models who wear human skin, and it encourages viewers to put themselves in the place of the animals who are bludgeoned, electrocuted and sometimes even skinned alive for fashion. Foxes on fur farms are kept in cages so small that they go insane. Snakes are commonly nailed to trees and skinned alive. Shearers have been caught punching, kicking and stamping on sheep used for wool. Geese are violently plucked in order to produce down-filled products. And much of the world’s leather comes from developing countries such as Bangladesh and China, where there are virtually no laws to protect the welfare of animals killed for their skins.

The animated public service announcement was produced in Beijing for PETA Asia free of charge by the Chinese branch of Ogilvy & Mather. PETA and its international affiliates continue to expose cruelty in the fur, leather, wool, down and exotic-skins trades throughout the world.

The true victims of fashion are the animals who are beaten, bludgeoned and slaughtered for their skins. Take a stand against the cruel skinning and killing of any animal for fashion by never wearing fur, leather, down, wool or exotic skins.



  • Ry commented on November 23, 2015 at 5:33 pm

    Wake up … It’s shocking

  • Monville commented on November 23, 2015 at 5:57 pm

    Beurk !!!!!!!!!!!!

  • Lisa miller commented on November 23, 2015 at 7:55 pm

    I support you all the way with all my heart go peta go and thanks to everyone who made this ad hope it gets on show to the whole world xxx

  • Josephine Sutton commented on November 23, 2015 at 8:56 pm

    Excellent! Thank you….

  • Ana Naumovska commented on November 23, 2015 at 10:43 pm

    One more reason to love Sia

  • kate commented on November 24, 2015 at 2:06 pm

    fab but would like to see more human parts to make even bigger inpact…..

  • Sean Wilson commented on November 24, 2015 at 7:11 pm

    Very good youtube video, very good and to be honest i think this would be better than animals. Only those that hurt, abuse and dont care about animals should go through this, that would be a better world. The bastards get Karma.

  • Ashley commented on November 27, 2015 at 12:20 pm

    This is the most real thing I have ever seen, it is so right in every way! Animals are no ours to wear we should not be doing the things we do to animals. It’s wrong on a million levels. I hope one day we open our eyes and realise that what we are doing is wrong!!

  • SHARON WATSON commented on November 27, 2015 at 3:01 pm

    People are arrogant, ignorant and only care about themselves. They go through life with there eyes closed as they do not want to see the reality of the suffering of animals and the world we live in. Because of humans the world is falling apart. It is not because these people cannot change, they just do not want to.
    Sia we love you.

  • Nina-Maria Walker commented on December 7, 2015 at 3:40 pm


  • Jo Ann Delcambre commented on December 7, 2015 at 8:30 pm

    Stop cruelty to animals

  • enrico commented on December 8, 2015 at 8:58 am

    boycott the Chinese economy and the Indian first of all, we do not buy more ‘any product from these countries beastly

  • Kathleen Lester commented on December 10, 2015 at 1:32 am

    There is no reason for animals to be subjected to torture abuse and death as we are beyond needing to sacrifice them. Manufactured clothing is obviously widely available so this is just slaughter at this point!!!

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