Skegness: No ‘Plaice’ for Jolly Fisherman

Posted by 1 year ago | Permalink | Comments (4)

The mascot of Skegness is more than 100 years old, and we reckon it’s about time that the Jolly Fisherman went into retirement.

The Jolly Fisherman is thought to have influenced the success of Skegness as a holiday destination over the years, but we’re calling on Mayor Carl Macey to embrace an animal-friendly replaicement. PETA have sent an alternative tongue-in-cheek sign to him reading, “Skegness: a Happy PLAICE”. Happy_PlaiceThe current Jolly Fisherman conveys the message that the mascot’s violent occupation is acceptable, but catching animals in nets and suffocating them or impaling them in the face with hooks is never OK. Fish are complex, sensitive animals who feel pain like the rest of us. Biologists have found that fish develop relationships with each other and grieve when their friends die. Dr Sylvia Earle, one of the world’s leading marine biologists, has said, “I wouldn’t deliberately eat a grouper any more than I’d eat a cocker spaniel”.

As a little encouragement, we’re offering the local school district £1,000 worth of VBites Fish-Free Fish Fingers if Skegness agrees to adopt the Happy Plaice as its new mascot. We just really hope ofishal Mayor Carl Macey has had some time to mullet over this oppor-tuna-ty and will give fish their plaice in the sun.


  • Ollie commented on July 31, 2015 at 11:55 am

    Personally, I feel the ‘Happy Plaice’ suggestion is worse than the original. I hear plaice and think fish & chips where the original is just a jolly fat man prancing down the beach. I see no reason for it to be banned on animal rights terms.

  • Susan commented on August 2, 2015 at 8:43 pm

    Sorry but I think this is ridiculous. No-one is going to take PETA seriously with campaigns like this. Everyone associates the British seaside with fish and chips and ‘ The Happy Plaice’ sounds like a fish and chip shop.

  • Will commented on August 8, 2015 at 3:17 pm

    Steady on! Is this for real or am I being hoodwinked by some sort of joke? The Jolly Fisherman does not convey an image of blood thirsty fish murderers – it is only you that think that. No one else thinks that, just you. You’ve gone and got an idea in your head (which is incorrect in the first place) and ran wild with it and you need to calm down and get your feet back on the ground. I am sure PETA do a lot of good stuff but this is just hysterical. It smacks of someone sitting in the office of an afternoon who hasn’t got much to do and needs to come up with someone to hassle, villify and point an accussing judgemental finger at. This campaign doesn’t do PETA any favours and is surely a total waste of time and resources. There are much more important things you could be doing (and I am sure you are doing) than getting started with this silly nonsense.

  • Megan commented on August 27, 2015 at 3:15 am

    I have to say that I quite strongly disagree with the previous comments claiming that the sign is ‘ridiculous’, and as no one has commented otherwise so here I am sharing my view.

    I personally think the ‘happy plaice’ sign is quite charming and is a fantastic replacement for ‘the jolly fisherman’. Our oceans, all of them, all over the world are being utterly ravaged by overfishing and climate change and this is already having a devastating effect on marine-life. The inevitable implications this will bring in years to come are nothing short of frightening unless we at least try to rectify our attitudes towards eating seafood and appreciating our planet.

    The fishing industry is brutal and dangerous, and I’m not referring to the human’s who partake in it. Just because fish and chips evoke warm childhood memories of trips to the seaside and building sandcastles for some people, it doesn’t mean that it’s acceptable to promote fishing. Times are changing and fishing is wrong, it’s about time that people started to take notice of their surroundings and took time to educate themselves and the rest of the world!

    I wonder how people would feel about a sign depicting a slaughter-man wearing a wide grin who’s called ‘the smiley slaughter-man’?

    The jolly fisherman is outdated and irrelevant it’s just that culturally we are behind when it comes to respecting the sea and we all know how we Brits won’t let anything get in the way of stuffing our greedy faces with dead carcasses. This has to change and articles such as this one only highlight deeper issues surrounding our meat industry which is a good thing. People should do their research before unleashing criticism where it is totally unnecessary.

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