Stella on Sustainability: Fashion Is Literally Getting Away With Murder

Posted by 2 weeks ago | Permalink | Comments (7)

The third annual Kering Talk took place at the London College of Fashion this week, and designer Stella McCartney led discussions about how animal skins should be a thing of the past in the fashion industry.

@stellamccartney & her girls! ✖️Congrats ladies @iciarbravo @ana_johana_ #KeringAwards2016 #KeringTalk2016

A photo posted by Irene-Marie Seelig (@irenemarieseelig) on

The event focused on sustainability in luxury brands, so Stella decided to talk about how unsustainable and unnecessary animal skins are as well as how cruel obtaining them is. The designer is famous for her compassionate choices, having rejected the use of leather, fur, and exotic skins in her collections. She urged brands to choose environmentally friendly vegan materials instead: “You really can’t tell the difference“, she said. “There’s no reason to kill 15 million innocent creatures“.

The crocodiles, snakes, and alligators who are killed for “luxury” handbags are usually raised on squalid farms and crammed together by the thousands. They are killed in the most gruesome ways and can be mutilated and skinned alive before being left to die in agony.

I’m sure [Kering] will give up python farms very soon“, Stella said.

The demand for kinder fashion that doesn’t support cruelty is growing, and consumers are looking for alternatives to animal skins.

Fashion is one of the most harmful industries on the planet”, she said, “and I think people are a little more aware of that now“.

More and more vegan brands are emerging, and even big international chains are stepping away from animal-derived materials.

Stella took the title of Designer of the Year at PETA’s Fashion Awards for her work towards making fashion more animal-friendly, and she’s leading the growing list of designers who are making big changes in the industry.


  • Nena Riccio commented on November 19, 2016 at 6:04 am

    I agree all animal cruelty should be stopped.I don’t think it will ever happen. This is about MONEY.People will continue doing this, until all animals are gone. The decline in animals are going down at an alarming rate every day.Signing petitions is not the answer.Shutting down and prosecuting the people who do this is. The problem with that is, its all legal. If it was made illegal, it could be stopped. This is all wishful thinking. In reality, people are not going to stop buying the cars they like, and wearing what they like.If this was the law, it would be so, but it’s not.The government will never act on it.Its a loosing battle.

    • Jean commented on November 30, 2016 at 3:03 pm

      I totally agree that this brutality is a crime and should be treated as such. We do have the collective power to demand that laws are made to protect these animals. If we give up on this, then there is no voice to combat their pain and suffering.

  • JESS SLEIGHT commented on November 21, 2016 at 11:16 am

    surprise re the crocodiles, reptiles being farmed…I hought we did not use those skins anymore…so more info has to be given to public.

  • Wendy Rose Watson commented on November 22, 2016 at 10:34 pm


  • Melinda commented on November 23, 2016 at 3:35 pm

    When the fashion industry makes affordable vegan clothing it will be the first step in preventing cruelty. I love Stella McCartney but her clothing line is out of any price range for the normal everyday folks. I know NOBODY that can really afford to pay $200.00 for a blouse!
    Make affordable clothing and you will see the trickle down effect that will have.

    • Allan Fox commented on November 25, 2016 at 9:11 pm

      There are budget priced vegan alternatives…but I agree, Melinda, we need to see more so that people can make the compassionate choice.

  • Chris Cano commented on November 30, 2016 at 5:46 pm

    So glad big brands like Stella McCartney are taking the lead and showing other big houses that fashion can be cruelty free and cool! Wish Fendi would take a hint from her..

Post a Comment


By submitting this form, you will be indicating your consent to receiving e-mail marketing messages from us unless you have indicated an objection to receiving such messages by unticking the box above. You're also acknowledging that you've read and you agree to our privacy policy.