Because a vegan diet reverses heart disease.
Dr Dean Ornish's vegan diet unclogs arteries. In one study, dieters continuing to consume animal products experienced a 28 per cent average worsening of clogged arteries, while dieters on Ornish's programme experienced an 8 per cent improvement in their arteries.

Because eating meat and dairy products makes you fat.
As a nation, we're getting fatter, and the Atkins diet has only made matters worse because it only works in the short term. Only 2 per cent of pure vegetarians are obese.

Because in every package of chicken, there’s a little poop.
A USDA study found that 98 per cent of broiler chicken carcasses had detectable levels of E. coli, indicating faecal contamination.

Because you wouldn’t eat your dog.
Most people are horrified that some cultures eat dogs or whales, but these animals suffer no more than animals commonly consumed in the UK. The difference is only cultural, not moral.

Because it takes a small person to beat a defenceless animal ... and an even smaller person to eat one.
If you're eating meat, you are paying others to commit acts so cruel that if committed against dogs or cats, they would warrant felony cruelty charges.

Because the grain used to feed animals could be used to feed hungry people.
Fully 80 per cent of UK agricultural land is used to raise chickens, pigs and other farmed animals, and we still have to import food from developing countries which often cannot even feed themselves. If the massive quantities of grain, soya beans and corn now fed to factory-farmed animals were freed up, there would be plenty of food for the world's starving people.

Because more than half of all water used in the world is used to raise animals for food.
Time magazine reports, "Around the world, as more water is diverted to raising [cattle], pigs, and chickens, instead of producing crops for direct consumption, millions of wells are going dry."

Because when animals feel pain, they scream, too.
If you burn them, they feel it. If you give them electric shocks, they feel it. Other animals feel pain in the same way and to the same degree that we humans do.

Because it isn’t fair.
Killing other animals is an act of exploitation and violence, and we do it only because we have the power to.