Tommy Lee has a new album and a new show on NBC, but the bad boy of rock isn't too busy to speak up for a good cause: animal rights. "Be comfortable in your own skin and let the animals keep theirs", says Lee in a new PETA ad, which features him wearing nothing but his trademark tattoos alongside the slogan "Ink, Not Mink". The ad — shot by Mary McCartney Donald, daughter of Sir Paul McCartney and long-time PETA supporter — will be unveiled at New York's trendy new nightclub Home, which will mark the occasion by announcing a door policy banning fur coats.

Tommy Lee first learned about PETA through long-time animal advocate Pamela Anderson. Says Lee in an interview with PETA, "I have actually been looking forward to getting involved. I get the PETA magazine, and what the fur trade does to animals is absolutely terrifying. A lot of hip-hop artists wear fur, and they think it's a status symbol. That doesn't register; I just see dead animals."

Steve Lewis, who runs the nightclub Home, agrees, and is training his doormen to forbid entrance to anyone in fur — even if it's Jennifer Lopez or P. Diddy. "People come here to have fun", says Lewis. "Fur is a buzz kill."