Burberry: When Plaid Goes Bad

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Burberry may be best known for its distinctive plaid, but its use of real fur is making the design house synonymous with cruelty to animals. Burberry continues to use fur in its designs, even though leading designers such as Stella McCartney, Vivienne Westwood, Tommy Hilfiger and others have pulled fur from their stores forever.

Animals on fur farms spend their entire lives confined to cramped, filthy wire cages, where they are exposed to all weather conditions. They often go without adequate shelter, clean water and veterinary care, and they are denied the opportunity to engage in natural behaviour such as climbing, burrowing and swimming. The intensive confinement causes many of them to go insane.

Fur farmers use the cheapest and cruellest killing methods available, including suffocation, electrocution, gassing and poisoning. Many animals are electrocuted by having rods inserted into their rectums and 240 volts sent through their bodies. The animals convulse, shake and often cry out before they have heart attacks and die. Crude killing methods aren't always effective, and sometimes animals "wake up" while they are being skinned.

Fur-farm investigation, narrated by Stella McCartney

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Burberry knows about the suffering that goes into every fur-trimmed coat, hat and bag, yet the company continues to use fur in its designs. With so many fashionable, comfortable alternatives available, there is no excuse for Burberry to continue using dead, tortured animals in its designs. Take action to help animals now.

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