Choose Compassion – Go Vegan!

We have a choice about what we eat, and millions of people around the world have chosen to adopt a diet that doesn’t harm animals in any way – by going vegan!

Scientific evidence shows that our bodies actually function better when we don’t consume any meat, eggs or dairy products. Eating animal products can clog your arteries with cholesterol and increase your risk of developing obesity, cancer, diabetes and heart disease. It also massively increases your carbon footprint and involves daily participation in a system that exploits, maims and slaughters animals.

Happy Sheep

A compassionate plant-based diet is the obvious choice for people who are worried about cruelty to animals, climate change or their health. It’s becoming more and more popular every day, and as a result, vegan options abound in restaurants, in supermarkets and on the high street.

So what are you waiting for? Get started on your vegan diet today, and we guarantee you’ll feel 100 per cent better about what you’re eating. And you’ll be in good company, too: Joaquin Phoenix, Jessica Chastain, Anne Hathaway, Natalie Portman, Ellen DeGeneres, Leona Lewis, Bill Clinton, Al Gore, KT Tunstall, Morrissey, Jared Leto, Tobey Maguire, Emily Deschanel, Moby, Bryan Adams, Thom Yorke, Carl Lewis, Jake Shields, Alan Cumming … the list of vegan celebrities goes on and on!

Help With Making the Switch

  • Sign our 30-Day Vegan Pledge to try out a plant-based diet for yourself and see how you like it. We’ll send you regular e-mails and resources that will make your first month of being vegan fly by!

  • Walnut Dusted Fettuccine

    Order Your Vegan Starter Kit

    © Steve Lee Studios

    Order our free vegan starter kit, which is packed full of recipes, tips and advice, including nutritional information and ideas for quick and tasty vegan meals.

  • Check out our Vegan Food Awards, which showcase the very best in delicious vegan cuisine available in the UK today, from ready meals to luxury chocolate.