One of PETA's key strategies is to get coverage of animal rights in the media. Through eye-catching demonstrations, celebrity ads and original ideas, we reach readers of major national and local papers, viewers of TV, and readers of blogs. With activities ranging from the unveiling of ads with celebrities who would "rather go naked than wear fur" to releasing footage and details of undercover investigations, PETA tells the world what happens to animals behind closed doors every day.
News Releases
- Burger King's 'Flame' Scent Sparks PETA Parody Perfume, 'Gore'
PETA's Fragrance Has a 'Truer' Smell and a 'Maggot' in Every Bottle
(read more) - Heineken Pulls Anti-British, Animal-Unfriendly Ad; Citroën Pulls Sled-Dog Ad
PETA Europe Praises the Companies after Ads Were Scrapped Following Complaints
(read more) - Billericay Man In Nude Protest Over Royal Guards' Bearskin Caps
In Run-Up to Queen's Birthday, Local Media Student Strips Down to His Birthday Suit to Persuade HRH to Stop Black-Bear Massacre
(read more) - Axbridge Woman In Nude Protest Over Royal Guards' Bearskin Caps
In Run-Up to Queen's Birthday, Local Actor Strips Down to Her Birthday Suit to Persuade HRH to Stop Black-Bear Massacre
(read more) - Yeovil Woman In Nude Protest Over Royal Guards' Bearskin Caps
In Run-Up to Queen's Birthday, Local Actor Strips Down to Her Birthday Suit to Persuade HRH to Stop Black-Bear Massacre
(read more)
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