Peta US Launches Sexy New Anti-Fur Ad with Penélope Cruz in Time for New York Fashion Week
For Immediate Release:
01 February 2012
Elisa Allen 020 7257 9229, ext 243; ElisaA@peta.org.uk
London - If anyone who happens to be in New York for Fashion Week (February 9 to 16) hopes to run into Penélope Cruz, all they have to do is look up. That's because PETA US is running a 70-foot-tall billboard starring the Academy Award-winning actor outside Madison Square Garden. In the ad, which goes up this week, Cruz turns her head to look over her bare back next to the words "Give Fur the Cold Shoulder". The billboard will remain up throughout New York Fashion Week, and similar advertising blitzes will follow in London and Milan.
"Penélope Cruz has appeared on every 'best-dressed' list in the world, and the one thing you'll never see her wearing is fur", says PETA Senior Programme Manager Yvonne Taylor. "One couldn't ask for a more fitting emblem of the modern, glamourous woman who knows that there's nothing more beautiful than a woman who has a look that kills without anyone having to die for it.
Cruz is the latest fashion icon to speak out against fur. First ladies Michelle Obama and Carla Bruni-Sarkozy have declared that they would never wear real fur, as have PETA campaign stars Twiggy, Kelly Osbourne, Pink, Pamela Anderson and Eva Mendez.
For every coat, collar or cuff made of fur, animals suffer immensely. Every year, millions of foxes, minks and rabbits - even dogs and cats - are bludgeoned to death, electrocuted or skinned alive for their pelts.