Jism 2 Wardrobe Auction for PETA India's Homeless-Dog Adoption Campaign to Begin 3 August
For Immediate Release:
1 August 2012
Ben Williamson +44(0)20 735 9229, ext 299; BenW@peta.org.uk
London – Who better than the team of Jism 2 to show that there is nothing sexier than compassion for animals? Director Pooja Bhatt and co-producer Dino Morea have donated the wardrobe of Jism 2 to benefit PETA India's homeless-dog adoption campaign and other initiatives. Costumes, including Sunny Leone's lingerie, dresses and gowns as well as attire worn by the male actors Randeep Hooda and Arunoday Singh, will go on auction on eBay for ten days starting 3 August, the first day of the film's release. The details of the auction can be found at PETAIndia.com.
"With Jism 2 supporting PETA it's clear, compassion for animals is super sexy", says PETA India Chief Functionary Poorva Joshipura. "The proceeds from the auction of Jism 2's wardrobe will go directly toward PETA's efforts to encourage homeless dog adoption, spay and neuter and toward our other lifesaving campaigns. If you respect animals, one easy and fun way to help stop their suffering is to make a bid."
In India, tens of millions of homeless dogs struggle to survive on the streets. Many of them go hungry, are injured or killed, are hit by vehicles or are abused by cruel people. Countless others are kept in animal shelters because there aren't enough good homes for them. Every time a dog has a litter, it means fewer homes for the dogs who are languishing in animal shelters or roaming the streets. The answer is simple: always have your dog sterilised. PETA India's homeless-dog adoption campaign encourages all prospective dog guardians always to adopt from an animal shelter or take in a homeless animal from the streets and never to buy from a breeder or a pet shop – both of which only add to the problem.
Both Leone and Morea have separately shot ads for PETA India's homeless-dog adoption campaign. Bhatt has rescued and adopted eight dogs from the streets, and Hooda helps animals in distress. Those who wish to take part in the auction are invited to visit PETAIndia.com for details.