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Legendary Rocker Joan Jett Unveils New Ad at All-Star US Ceremony

London – Gazing into the camera next to the words "I Am Joan Jett, and I Am a Vegetarian", platinum-selling American guitarist, Joan Jett, unveiled her new ad on Sunday at a star-studded event in Florida. She was joined by punk-rock icon Iggy Pop, who presented the Blackhearts' leader with the Nanci Alexander Activist Award, named for the founder of the Animal Rights Foundation of Florida and owner of the gourmet vegan restaurant, Sublime, where the event took place.

"Joan takes every opportunity to talk about the importance of being kind to animals, and she's among the most dedicated activists I've had the pleasure of knowing", says PETA UK founder Ingrid E Newkirk. "People listen when this star talks. She's had a positive influence on countless fans."

Just like us, other animals are highly social, form strong bonds with their friends and families and mourn when they lose a loved one. They can experience joy, love, pain and fear. Yet on factory farms, pigs, chickens and other animals are crowded together in their own waste, and many are driven insane. Most never see sunlight or breathe fresh air. When they are still very young, they are loaded onto lorries bound for the abattoir, where they ride a conveyor belt to the person or machine with the knife. Many are still conscious and terrified when they face the final incision.

To view PETA UK ads featuring Jett and Iggy Pop and to take the 30-day pledge to be vegan for World Vegan Month, please visit PETA.org.uk.