Media Centre

PETA Urges Pro-Life and Pro-Choice Advocates To Go Vegan

For Immediate Release:

11 June 2013

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

Dublin – As a debate rages over the proposed abortion bill in Ireland, PETA plans to place two billboards in the capital. One features the text "Pro-Life? Go Vegan" and the other reads, "Pro-Choice? Choose Vegan".

Why should people with such diverse views all adopt a vegan diet? On today's factory farms, animals are crammed by the thousands into filthy and windowless sheds, wire cages, metal crates and other confinement systems. They are given drugs that make them grow at an accelerated rate (many animals even become crippled under their own unnatural weight) and keep them alive in filthy conditions. Eventually, the animals are crowded onto lorries and transported many miles to slaughter. Once at the abattoir, animals are often still conscious as their bodies are skinned or hacked apart or as they are plunged into the scalding-hot water of defeathering or hair-removal tanks.

"People who are pro-choice shouldn't choose cruelly produced foods, just as pro-life people shouldn't support deadly abattoirs", says PETA's Mimi Bekhechi. "It's time for everyone to reject violence and live up to their ideals – if we wish to end suffering, we can take a huge step towards that goal simply by leaving animals off our plates."

To view the ads or for more information, please visit PETA.org.uk.