PETA Names Rescued Bullock Fallon In Honour Of Advertising Agency
For Immediate Release:
26 June 2013
Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk
London – Top advertising agency Fallon has received numerous plaudits over the years for its groundbreaking ad campaigns – but none quite as unusual as the one it's just received from animal rights group PETA. To thank the agency for donating its immense creative talents to produce not one but two highly risqué video ads touting the increased sexual benefits of a vegan diet, PETA has named a bullock, who was rescued from a miserable life of servitude at an Indian sugar mill, Fallon in its honour.
Fallon's ads have been a godsend for the group's pro-vegan campaign, using humour to get the message out that the cholesterol and saturated fat found in meat and other animal products block the flow of blood to all the body's vital organs, not just the heart. The first ad, which has been viewed more than half a million times on YouTube and instantly increased requests for PETA's vegetarian/vegan starter kits by 30 per cent, is called "Stay Firm and Fresh". The second ad, which PETA recently released, is called "Do It Like They Do" and shows horses, rabbits, sheep and a variety of other herbivores in the act of, well, doing it.
"Fallon – the bullock – has a new lease on life, and his name pays tribute to a company that's helping people realise that they, too, can have a new life if they'd just put down the pork chop and pick up the pasta", says PETA's Yvonne Taylor. "We all must learn to respect animals, and that means no longer forcing them to do hard labour and especially not eating them."
Fallon was rescued by Animal Rahat, an Indian organisation dedicated to relieving the suffering of working bullocks. After eight years of gruelling labour, he was retired to a sanctuary after Animal Rahat offered to replace him and a number of his companions with tractors. At the time, he was weak, anaemic, infested with ticks and in great pain from his nose rope. He has since been nursed back to health and spends his days eating ground nut cake and relaxing with other animals Rahat has saved. His caretakers say that he falls in love with anyone who scratches behind his ears!