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Sonakshi Sinha Stars In New PETA India Ad Urging Fans To Adopt Cats And Dogs And Always Sterilise Them

For Immediate Release:
14 August 2013

Contact:
Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

London – Sitting with her canine friend Bambi, Bollywood actor Sonakshi Sinha stars in a brand-new print ad for People for the Ethical Treatment of Animals (PETA) India. It reads, "Envision a world without homeless dogs and cats. Adopt a dog or cat from an animal shelter, and always get your animal companions sterilised", and was released just in time for International Homeless Animals' Day (17 August). The ad was shot by leading photographer Russi Modi, and Sinha's hair and make-up were done by Nileysh Parmaar.

Sinha and PETA India want all prospective animal guardians to avoid greedy breeders and pet shops, which only make the homeless cat and dog crisis worse, and to adopt animals from a shelter or the streets instead. Sinha is a long-time supporter of PETA India, and since her college days, she has been rescuing animals – including her beloved dog Nancy, whom she lived with for 14 rewarding years.

Earlier, Sinha had also starred in a stunning video for PETA India that explained how important it is always to have cats and dogs sterilised. It was directed by top Bollywood director Tarun Mansukhani. Broadcast-quality videos of different lengths can be found here:

http://petaav.com/4broadcast/compan_773.2_sonakshi_sinha_30_v1.htm

http://petaav.com/4broadcast/compan_773.3_sonakshi_sinha_60_v1.htm

"Breeders, pet stores and people who don't sterilise their animals are responsible for all the animals who end up homeless", Sinha says. "Every time someone buys a dog or cat from a breeder or pet store, a homeless animal roaming the streets or waiting in an animal shelter loses a chance at a home and a good life."

Stray dogs and cats struggle to survive on the streets. Many of them starve to death, are abused or are hit by vehicles. Countless others are left to languish in animal shelters because there aren't enough good homes for them.

Sterilising one female dog can prevent 67,000 births in six years, and sterilising one female cat can prevent 370,000 births in seven years. Sterilisation helps keep animals off the streets and out of shelters, and sterilised animals also live longer, healthier lives and are less likely to roam, fight or bite.

Sinha started her career as a model and walked the runway during Lakmé Fashion Week in 2008 and 2009. She made her acting debut in the 2010 film Dabangg, for which she won the Star Screen Award for Most Promising Newcomer, the Zee Cine Award for Best Female Debut, the Filmfare Award for Best Female Debut and the IIFA Award for Star Debut – Female, just to name a few. Sinha has several films lined up – Once Upon a Time in Mumbai Dobaara, Rambo Rajkumar and Bullet Raja with some of the biggest names in Bollywood.

For more information on adopting an animal companion, please visit PETA.org.uk.

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