Media Centre

Green Goddess Richa Chadda Looks Delicious In A Veggie Gown In New Pro-Vegetarian PETA India Ad

For Immediate Release:

24 April 2014

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

Actor in Sexy Dress Made of Vegetables Asks Fans to 'Let Vegetarianism Grow on You'

London – We fell in love with her rustic look in the award-winning movie Gangs of Wasseypur, and we can't wait to see her in Mira Nair's next short film. But now, Bollywood beauty Richa Chadda has a starring role of a different kind: she's appearing in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India in a dress made entirely of lettuce leaves and other vegetables next to the caption "Let Vegetarianism Grow on You". The stunning ad, available here, was shot by ace photographer Rohan Shrestha. Chadda's hair styling and make-up were done by Sandhya Shekar, and her outfit was designed and styled by StyleCracker.com.

Chadda also sat down for an interview about the benefits of going vegetarian. The video can be viewed here, and a broadcast-quality version is available here.

Chadda feels that humans are meant to eat only plants. "It's a scientifically known fact that meat takes longer to digest", she says. "Thankfully, we come from a country where vegetarianism is so intrinsic to our culture."

Raising animals for food is a leading cause of water pollution, land degradation and the greenhouse gases responsible for climate change. In fact, Henning Steinfeld, a senior official with the Food and Agriculture Organization of the United Nations, concluded that the meat industry is "one of the most significant contributors to today's most serious environmental problems". Also, raising animals for food uses vast quantities of water as well as other natural resources. And the grains that are often being fed to farmed animals could better be used to fight world hunger.

Eating meat and other animal products has been conclusively linked to cancer, heart disease, strokes, diabetes and obesity. And the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals each year.

Chadda will soon be seen in Ishqeria and Tamanchey.

To order your free vegan starter kit, please click here or visit PETA.org.uk.

#