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PETA Offers To Clean Up Farranree And, Using Eye-Catching New Ads, Show Cork Residents The Benefits Of Going Vegan

For Immediate Release:

20 August 2014

Contact:
Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

'Keep the Environment Clean by Binning Meat', Says Group in New Rubbish Lorry Campaign

Farranree, Cork – After Farranree was named the dirtiest location in Ireland by Irish Business Against Litter, People for the Ethical Treatment of Animals (PETA) has appealed to Cork City Council asking for permission to place eye-catching ads on the sides of refuse collection vehicles in the area. The ad features a woman in a lettuce-leaf bikini top next to the words "Meat Trashes the Planet. Go Vegan" to remind people that eating meat is bad for the environment. (A mock-up of the artwork is available here.)

"With this ad, Farranree's residents would get the message that the best way to look after our environment as well as to help animals and our own health is by eating more fruits and vegetables and choosing vegan sausage and faux-bacon butties instead of meat", says PETA's Elisa Allen. "PETA's ads would be a no-lose proposition, bringing in money for the council and helping the environment and residents' health, while also helping to prevent cruelty to animals."

Like humans, chickens, fish, cows, sheep and pigs feel pain and fear, yet in the meat, egg and dairy industries, they are abused in ways that would be illegal if dogs or cats were the victims. Chickens and turkeys often have their throats cut while they're still conscious, and piglets have their tails and the tips of their teeth cut off without being given any painkillers.

For more information or to order a free vegan starter kit, please click here or visit PETA.org.uk.

PETA's letter to Jim O'Donovan, Cork City Council's Director of Service, Environment and Recreation, is below. 

 

Jim O'Donovan

Director of Service, Environment and Recreation

Cork City Council

City Hall

Anglesea Street

Cork, Ireland

 

20 August 2014

Dear Mr O'Donovan,

I'm writing to you from People for the Ethical Treatment of Animals (PETA) regarding news that Farranree has been named the dirtiest location in Ireland. We'd like to explore having PETA cover the cost of a litter collection scheme in exchange for placing an eye-catching ad on the sides of refuse collection vehicles operating in Farranree. The ad features a woman in a lettuce-leaf bikini top next to the words "Meat Trashes the Planet. Go Vegan". With this ad, Farranree's residents would get the message that the best way to look after our environment as well as to help animals and our own health is by eating more fruits and vegetables and choosing vegan sausage and faux-bacon butties instead of meat.

Many Farranree residents, like millions of other people around the world, are concerned about the environment and are trying to decrease their negative impact on it. The meat and dairy industries create monumental amounts of waste, and the United Nations has determined that raising animals for food is a leading cause of the world's most pressing environmental problems, including land degradation, water shortages, water pollution and the loss of biodiversity.

In addition to polluting the planet, the meat and dairy industries cause massive amounts of animal suffering. Like humans and the animals who share our homes with us, chickens, fish, cows, sheep and pigs feel pain and fear, yet they are abused in ways that would be illegal if dogs or cats were the victims. Chickens and turkeys often have their throats cut while they're still conscious, piglets have their tails and the tips of their teeth cut off without being given any painkillers and mother cows have their calves stolen from them almost immediately after birth so that the milk meant for their calves can be sold to humans.

Overwhelming scientific evidence shows that people who are meat-free are far more likely to be in better overall health. The Academy of Nutrition and Dietetics – the largest group of nutrition professionals in the US – reviewed hundreds of studies and concluded that compared to people who consume meat, vegetarians have lower rates of obesity, heart disease, diabetes and cancer.

By agreeing to our proposal and putting PETA's thought-provoking ad on your rubbish trucks, you'd be helping to get the message out to Farranree's residents that the most effective way to "go green", get healthy and help countless animals is to go vegan.

I look forward to sharing your response with our supporters.

I can be reached at KirstyH@peta.org.uk or on +44 (0) 20 7837 6327.

Yours truly,

Kirsty Henderson

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