Animal-Friendly Movie Snaps Up PETA Europe Award

For Immediate Release:
6 June 2008

Contact:
Sam Glover 020 7357 9229, ext 229; [email protected]

London – In recognition of its astounding portrayal of the rich and rewarding relationships that can develop between animals and their guardians, Mike White’s movie Year of the Dog has earned a PETA Europe Proggy Award for the Best Animal-Friendly Movie. The movie’s producers have been presented with a glossy certificate, and information about Year of the Dog is featured on PETA Europe’s website PETA.org.uk. The group’s annual Proggy Awards (“Proggy” stands for “progress”) recognise animal-friendly achievements in commerce and culture.

Year of the Dog is a quirky, funny and warm-hearted film about a woman’s journey of self-discovery following the loss of her beloved companion animal. Peggy is a solitary but sweet secretary who lives alone with her dog, Pencil. When Pencil dies unexpectedly, the course of Peggy’s life is changed forever.

“Year of the Dog has encouraged millions of people to think about our relationship with animals”, says PETA’s Alexia Weeks. “The film even features PETA US merchandise that promotes a cruelty-free lifestyle. We couldn’t have written it better ourselves!”

Almost 20 Proggy Awards have been given out this year. The other winners include a chocolate company, high-street fashion chains, and independent producers and marketers of vegan foods and cruelty-free personal-care products.

For more information and to see the entire list of Proggy Award winners, please visit PETA.org.uk.