Booja-Booja Chocolates Nab PETA Vegan Food Award

For Immediate Release:

20 September 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Norfolk Chocolatier Honoured for Meeting Growing Demand for Plant-Based Products

Norfolk – As the number of British vegans climbs to over half a million, the market for plant-based meals, snacks, and beverages is at an all-time high – and PETA is celebrating some of the hottest new vegan products with its fourth annual Vegan Food Awards. Nabbing the award for Best Vegan Confectionery is Norfolk-based Booja-Booja for its decadent Almond & Sea Salt Caramel Chocolate Truffles. Filled with lush salted caramel and roasted almonds, they’re the perfect choice for any compassionate chocolate lover.

“Booja-Booja is delighted to receive this honour from PETA”, says Booja-Booja’s Louise Truswell. “All of our melt-in-your-mouth chocolate truffles and irresistible ice creams are dairy-free, organic and made with great care, which is what has won us many high-profile fans such as singer Ellie Goulding, YouTube sensation Niomi Smart, and film star Natalie Portman to name but a few.”

“From the corner shop to luxury restaurants, businesses are jumping to feed the public’s hunger for healthy, humane plant-based food”, says PETA’s Dawn Carr. “Since winners include all-vegan bacon, eggs, aged cheddar, and even caviar, PETA’s Vegan Food Awards show that ethical fare is more diverse and exciting than ever – all without harming a single animal.”

In addition to sparing animals daily suffering and a terrifying death in today’s industrialised meat, egg, and dairy industries, vegan meals are greener, as the United Nations has said that a move towards a vegan lifestyle is necessary to offset the worst effects of climate change. People who go vegan are also less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer.

Interest in vegan living is at an all-time high, and Google Trends reports that UK residents are searching “vegan” in record numbers. Numerous reports support the buzz, including a recent survey which found that a staggering one in five households now chooses to buy non-dairy, plant-based milks. Many celebrities – including David Haye, Joaquin Phoenix, and Alan Cumming – also praise the benefits of vegan eating.

A copy of PETA’s Vegan Food Awards logo is available here. To read about all the winners, please visit or click here.