Is Brighton and Hove the Vegan Pizza Capital of the UK?

For Immediate Release:

6 June 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Recognises Local Hot Spots for Their Delicious Cruelty-Free Fare

Brighton and Hove – As the demand for delicious plant-based meals soars, vegan pizzas are popping up on the menus of restaurants, takeaways and delivery services across the UK. That’s why PETA has searched high and low for the best animal-free pizza, tasting slices ranging from classic and cheesy to bold and innovative – and Brighton and Hove is home to some of the tastiest at Purezza, Pizzaface, Pizza Me and VBites.

Purezza is a 100 per cent vegan pizzeria that offers authentic Italian stone-baked pizzas topped with vegan cheese as well as a tasty butternut squash or hummus base. Pizzaface’s menu features The Moby, a pizza topped with vegan chorizo and smoked sausage. A whole range of toppings, such as vegan meats, tofu and veggies, can be found at Pizza Me. And VBites offers delicious stone-baked vegan pizzas, including the cheesy Margherita and No Meat Feast, or you can customise your own with toppings like vegan cheese, sausage and barbecue chicken.

“Savvy restaurateurs are cashing in on the growing demand for cheesy vegan pizza”, says PETA Manager of Special Projects Dawn Carr. “PETA is calling on caring people everywhere to ditch dairy and instead enjoy a delicious, cruelty-free slice from one of the UK’s many vegan-friendly pizzerias.”

Also on PETA’s list in Brighton and Hove is Zizzi, which recently became the first national chain to offer vegan cheese and has an entire vegan menu that includes desserts.

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that the demand for dairy-free foods is on the rise. According to recent reports, 20 per cent of Brits now include non-dairy milks in their weekly shopping trip, and research group Mintel has found that the market for dairy milk alternatives has increased by a staggering 155 per cent in the last two years.

In addition to saving many animals every year from daily suffering and a terrifying death, choosing vegan meals is a great way to reduce the risk of suffering from heart disease, strokes, diabetes, obesity and cancer. These are just some of the reasons why millions of British people – including 20 per cent of 16- to 24-year-olds, according to Mintel – have chosen to ditch animal-derived foods.

Other pizzerias on PETA’s list are located in Belfast, Bristol, Cardiff, Edinburgh, Glasgow, Gloucestershire, Leeds, Liverpool, London and elsewhere across the UK.

PETA offers a free vegan starter kit here. For more information, please visit