Eleven ‘Roger Moores’ Protest Fortnum & Mason Foie Gras Cruelty

For Immediate Release:
29 November 2011

Elisa Allen +44 (0) 207 357 9229, ext 229; [email protected]

London – Today, wearing masks resembling 007 star Sir Roger Moore, 11 PETA supporters surrounded Fortnum & Mason with signs that read, “Boycott Fortnum & Mason”, in English, Arabic, French, German, Italian, Japanese, Mandarin and Spanish. Prompted by Moore, PETA’s primary advocate for ending sales of foie gras, the look-alikes encouraged would-be shoppers to skip Fortnum & Mason – which continues to sell foie gras, a product so cruel that its production is illegal in the UK – in favour of Harvey Nichols and Selfridges, both of which no longer put the product on their shelves.

“With Christmas just around the corner, I now plan to take my campaign to a source that I think you will listen to: your customers”, explained Moore in a letter sent to Fortum & Mason Managing Director Beverley Aspinall. “Whilst you may be indifferent to animal suffering, I fancy that they will not be.”

In foie gras production, young ducks and geese are crammed into tiny cages or pens barely larger than their own bodies. Up to 2 kilograms of grain and fat are pumped through pipes into the birds’ stomachs each day. Investigations on foie gras farms have documented sick, dead and dying birds – some with holes in their necks from pipe injuries.

Moore is one of a long list of public figures – including Owain Yeoman, Steven Berkoff, Jenny Seagrove, Carley Stenson, Peter Egan and the Duchess of Hamilton – who have joined PETA in speaking out against Fortnum & Mason’s continued sale of foie gras.