‘Good Guys Don’t Wear Leather’ Launches Limited Edition T-Shirt for PETA

For Immediate Release:

21 July 2015


Sascha Camilli +44 (0) 20 7837 6327, ext 235; [email protected]


Vegan Is Chic With Black Yaya’s Funky Design

London – It’s the French vegan footwear brand that’s been making waves around the world with its stylish designs for men and women – and now, Good Guys Don’t Wear Leather has extended its animal-friendly credentials by creating its first-ever T-shirt. The funky limited-edition design by singer-songwriter David-Ivar Herman Dune, aka “Black Yaya” features the “PETA-Approved Vegan” logo (photos available here and here).

“We are excited to announce the release of our first Good Guys T-shirt – a 100 per cent fair-trade, ethically made, environmentally friendly, certified organic cotton tee that was designed by our friend and inspiration, the artist and musician Black Yaya”, says Good Guys Don’t Wear Leather founder Marion Hanania. “We are very proud to collaborate with PETA on this limited-edition T-shirt and support the group’s awesome and necessary work.”

“From its on-trend vegan shoes to its eye-catching new T-shirt for PETA, Good Guys Don’t Wear Leather leads the way in showing how easy it is to help animals and look great”, says PETA Director Mimi Bekhechi. “We encourage everyone to be a ‘good guy’ by kicking animal skins to the curb and switching to animal-free fashions.”

The environmental footprint of animal-free fabrics – regardless of whether they are natural or synthetic – is minor compared to the devastation caused by animal farming. From the carbon emissions produced by cattle to the toxic tannery chemicals that pollute nearby water supplies, the leather industry has a terrible impact on the Earth. PETA also recently exposed a thriving dog-leather industry in China in which the animals’ skins are mislabelled and exported around the world to unsuspecting consumers. In addition to being “greener”, vegan materials also spare animals cruelties that can include castration, branding and tail docking.

PETA’s internationally recognised “PETA-Approved Vegan” logo allows designers and retailers to showcase their animal-free items and helps shoppers identify cruelty-free products at a glance. The demand for animal-friendly fashions is growing rapidly, as shown by a recent Ipsos Research study that found that an astounding 78 per cent of European consumers are more inclined to favour animal-free products.

Visit PETA.org.uk by 1st September and enter for a chance to win the T-shirt and a pair of Good Guys’ vegan leather shoes. You can also purchase the T-shirt from the Good Guys’ website.

For more information, please visit PETA.org.uk.