Jane Iredale Says ‘No’ To Chinese Market And Animal Testing, Nabs PETA Us Award

For Immediate Release:

21 November 2014


Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

Deluxe Mineral Makeup Line Is Latest to Turn Its Back on Lucrative Market in China, Where Tests on Animals Are Required

London – Cosmetics company jane iredale has put compassion ahead of profits by publicly refusing to sell its products in China, where cosmetics companies are required to have their products dripped into rabbits’ eyes and force-fed to animals in archaic product tests.

For this bold move, PETA’s US affiliate is presenting jane iredale, which is based in Massachusetts, with its Courage in Commerce Award.

The mineral makeup line joins a growing list of beauty-industry leaders – including Urban Decay, Paul Mitchell Systems, The Body Shop, Aveda, Jack Black and NYX Cosmetics – that have, after talking with PETA US, refused to sell products in China as long as tests on animals are required there.

“jane iredale’s refusal to sell in the huge Chinese market is right in line with its reputation for cruelty-free, all-natural cosmetics that are as kind to animals as they are to consumers’ skin”, says PETA Director Mimi Bekhechi. “The company’s decision helps send a strong message to the worldwide beauty industry that poisoning and killing animals for archaic cosmetics tests is never acceptable.”

PETA, whose motto reads, in part, that “animals are not ours to experiment on”, and its overseas affiliates are committed to opposing animal testing around the globe. PETA India recently celebrated a major victory when India announced that it had banned not only testing cosmetics on animals but also importing cosmetics that have been tested on animals. Scientists funded in part by PETA US are currently working with the Chinese government to accept non-animal tests for cosmetics ingredients.

Consumers can find out whether a company tests on animals anywhere in the world by checking PETA US’ lists here. For more information on the use of animals in experiments, please visit PETA.org.uk.