Kfc Managers Receive Explicit New Video From Pamela Anderson

Managers Urged to Demand That Yum! Brands UK Managing Director David Fitzjohn Improve Conditions for Chickens

For Immediate Release:
8 December 2005

Sean Gifford 020 7357 9229, ext 226
Karen Chisholm 020 7357 9229, ext 232

KFC managers will receive a special delivery from Pamela Anderson this week. On behalf of PETA, the actor and animal rights advocate has sent them her new explicit DVD showing undercover footage from KFC suppliers around the world, including facilities in the United States, Germany and the United Kingdom. Accompanying the video is a letter from Anderson in which she asks managers to urge David Fitzjohn – the UK managing director of KFC’s parent company, Yum! Brands – to eliminate the worst abuses of chickens, such as live scalding in defeathering tanks and breeding and drugging chickens to grow so quickly that they become crippled under their own weight.

Writes Anderson, “As a KFC manager, you can help make positive changes for chickens, who are interesting individuals every bit as deserving of our compassion as dogs or cats, by letting Yum! Brands UK Managing Director David Fitzjohn know that you don’t want to sell – and people don’t want to buy – chickens who have been crippled, abused and scalded to death”.

Despite assurances made long ago by Yum! Brands Senior Vice President Jonathan Blum that KFC would “raise the bar” on animal welfare, the company still has not eliminated even the worst abuses. Anderson points out that KFC ignored the recommendations for animal welfare improvements made by members of its own advisory panel, five of whom have since resigned after being ignored for years.

In addition to Anderson, PETA’s campaign has had high-profile support from rock icons Sir Paul McCartney and Chrissie Hynde; actor Martin Freeman; Nobel Peace Prize winner His Holiness the Dalai Lama and bands Ash, the Black Eyed Peas and The Darkness.

For more information and to view Anderson’s video, please visit PETA.org.uk. Pamela Anderson’s full letter is available upon request.