Moby’S Haddock Enough

For Immediate Release:
20 November 2002

Dawn Carr – 020 7357 9229

London — While the British commercial fishing industry faces ruin after greedily sucking the life out of the seas, PETA and Moby have teamed up to sink the cruel business altogether by setting up a freephone hotline with a fish-friendly message 0800 328 9621:

‘Hi, this is Moby for PETA’s vegetarian hotline. Imagine being suffocated, impaled and crushed alive. This is what happens to fish everyday. Fish panic, struggle to survive, suffer and feel pain just like all animals do. Do them and yourself a favour and go vegetarian.
Fish belong in the sea, not on your plate.’

Why do fish purveyors have Moby in a flounder? Billions of fish suffer at our hands every year. Dragged from the ocean depths, fish undergo excruciating decompression – the intense internal pressure often ruptures their swim bladder, pops out their eyes and pushes their stomach through their mouth – and are tossed on deck, where many slowly suffocate or are crushed to death. Others are still alive when their throats and bellies are cut open.

And fish is dangerous to your health: it’s loaded with excessive amounts of protein and cholesterol and can accumulate extremely high levels of chemicals like PCBs, mercury, and arsenic, which can cause health problems ranging from kidney damage and impaired mental development to cancer.

Despite his ‘fishy’ name, Moby wouldn’t be caught dead munching on fish and chips. Says Moby, ‘I’ve been a vegan since I was 21. I decided then that there was enough suffering in the world. I didn’t want to be responsible for the suffering of animals.’

Callers to the vegetarian hotline can order a free ‘vegetarian starter kit’ packed full of information on how to switch to a fish-free diet.

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