Naked Playboy Models To Bathe Against Backdrop Of Trafalgar Square To Highlight Meat Industry’S Drain On Water Resources

For Immediate Release:
22 March 2011

Mimi Bekhechi +44 (0)20 7357 9229, ext 238; [email protected]  

Photos of the event by PETA are available here: Photo 1 Photo 2.

London – Today, nearly nude Playboy models Monica Harris and Victoria Eisermann – who are both vegetarians – shared a tub in Trafalgar Square to mark World Water Day. The bathing beauties informed passers-by that it takes the equivalent of 50 baths of water to produce one steak. The action, organised by PETA, aimed to show Londoners and tourists alike that the best way to fight the worldwide water crisis and clean their conscience is to go vegan.

“Not only is the meat industry cruel, it also wastes huge amounts of water and damages the planet”, says bathing beauty Victoria Eisermann, who was voted Europe’s Sexiest Vegetarian by PETA in 2007. “You can’t eat meat and be an environmentalist.”
It takes about 15,500 litres of water to produce 1 kilogram of beef, compared with just 1,000 litres to produce 1 kilogram of wheat. A recent UN report found that the meat industry is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global”. Among these environmental problems is freshwater scarcity, and the report calls the livestock sector “a key player in increasing water use” and “probably the largest sectoral source of water pollution”.

Vegetarians and vegans are, on average, significantly trimmer than meat-eaters, and they are less likely to suffer from heart disease, cancer, strokes and diabetes. Billions of animals raised for food each year endure routine abuse on crowded, filthy factory farms, where they are subjected to painful mutilations and face terrifying deaths.