New Optical Illusion Bus Ad Tells Overweight Commuters It’S Time To Go Vegan

For Immediate Release:

16 September 2014


Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

Provocative New PETA Advert Highlights Connection Between Animal Fats and Obesity

London – Plump Londoners in every corner of the city may soon be doing a double take every time a bus passes them. That’s because PETA is looking to place an eye-catching new ad on the back of London’s buses to ask people who are struggling to lose weight – and who want to decrease their chances of falling victim to some of the UK’s biggest killers – if perhaps it’s time to give plant-based eating a try. The ad shows an overweight man sitting in a bus – seemingly causing it to tilt – and asks whether it’s “time to go vegan”. Look closely, and you’ll see that it’s actually a clever optical illusion. PETA’s point is that meat, dairy products and eggs are prime culprits in Britain’s obesity crisis and that getting on the road to a slimmer, fitter body is as simple as going vegan. Vegans are, on average, 18 per cent thinner than meat-eaters are.

“People who insist on stuffing themselves with Sunday roasts, bacon, cheese and eggs are throwing their health under the bus”, says PETA UK’s Yvonne Taylor. “Going vegan is a delicious, easy way to help dump unwanted weight, save animals’ lives and keep your body running at peak efficiency on high-octane veggie power.”

Eating meat, eggs and dairy products is like packing sludge into a motor. They contain no fibre and are loaded with artery-clogging saturated animal fat and cholesterol. According to the Academy of Nutrition and Dietetics in the US, vegetarians are less prone to developing heart disease, diabetes, obesity and cancer than meat-eaters are. Going vegan isn’t just good for your health. Each person who goes vegan drastically reduces his or her carbon footprint and saves many animals a year from immense suffering on factory farms, in abattoirs and on the decks of fishing boats. PETA’s free vegan starter kit, which can be ordered on its website, is packed with useful information, tips and recipes for anyone looking to make the switch.

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