New Video Exposes Reality Behind British Meat-Labelling Programmes

For Immediate Release:

30 October 2014


Ben Williamson +44 (0) 207 837 6327, ext 229; [email protected]

PETA Launches Campaign in Run-Up to World Vegan Day, 1 November

London – The meat industry often uses labels such as “organic”, “grass-fed”, “free-range” and “high-welfare” to market its products. But as a new video from People for the Ethical Treatment of Animals (PETA) shows, these labels are designed to make consumers feel better – not animals. As the video – launched in time for World Vegan Day, 1 November – reveals, investigations have shown time and time again that shocking abuse of animals occurs on farms and in abattoirs that claim to have the highest standards, including those with Red Tractor and Freedom Food certifications.

“When it comes to meat, there’s only one guarantee – that animals suffered and were slaughtered at a young age so that their bodies could be dismembered, packaged and sold”, says PETA Director Mimi Bekhechi. “But there is one easy way to make sure that your food was compassionately produced, and that is by choosing a healthy and ethical plant-based diet.”

Examples of cruel practices documented at these facilities include the following:

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