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New PETA Billboard Asks, 'If You Wouldn't Eat A Horse, Why Eat A Cow?'

For Immediate Release:

18 January 2013

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

London – A PETA billboard that depicts an animal who's a cross between a horse and a cow and reads, "If You Wouldn't Eat a Horse, Why Eat a Cow? Go Vegan", could soon make its way to UK high streets. The group is negotiating with outdoor advertisers to display the ad after news reports that horse meat has been found in "beef" burgers on sale in the UK and Ireland. PETA's point? That just like horses, cows and other animals raised for food feel pain and fear and suffer immensely when they are kept in intensive confinement on factory farms and have their throats slit in slaughterhouses.

"Brits who say 'neigh' to horse meat do so because they find ponies lovable, but lambs, pigs, chickens and others are killed for food without many people so much as batting an eyelid or considering their ordeal", says PETA's Mimi Bekhechi. "We should ask ourselves why one species is petted and the other is ground up without a thought."

Before they end up on our plates, the overwhelming majority of animals are raised on filthy, crowded factory farms, where they are caged and deprived of all that is natural and important to them. They rarely – if ever – smell fresh air or feel the sun on their backs until the day that they are sent off to slaughter. They endure a lifetime of suffering merely so that humans can have a fleeting taste of flesh. Besides causing animals to suffer on a massive scale, consumption of meat has been conclusively linked to heart disease, strokes, cancer, obesity and diabetes, and the UN recently concluded that a global shift toward a vegan diet is necessary to combat the worst effects of climate change.

For more information, please visit PETA.org.uk.