Media Centre

Fashion Week Video Parody Features Supermodel Animals Wearing Human Skins

For Immediate Release:

13 February 2013

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

London – Just in time for London Fashion Week, PETA is rolling out a computer-generated parody that makes consumers think twice about wearing animal skins. In the video, foxes are disguised as statuesque runway models draped in human body parts – including a wrap consisting of dozens of arms. PETA's point? That every year, millions of animals are killed in the name of fashion – but what if the tables were turned? The parody, titled "Runway Reversal", was donated by Ogilvy & Mather, the world's top ad agency, with offices located in 169 cities on six continents.

"No one should die so that their skin can be worn by someone else – and that includes the millions of foxes, rabbits, minks and other animals abused and slaughtered for their fur every year", says PETA UK Associate Director Mimi Bekhechi. "If the idea of an animal draped in human body parts seems grotesque, how can anyone who wears animal skins think that they're making a 'fashion statement'?"

Every year, humans kill millions of animals for fashion. Foxes on fur farms are kept in cages so small that they go insane. Snakes are commonly nailed to trees and skinned alive. In the UK, most animals whose skin is turned into leather endure all the horrors of factory farming, including extreme crowding and confinement, deprivation, castration, branding, tail-docking and dehorning – all without being given painkillers. And geese are violently plucked alive in order to produce down-filled products. In China – where there are no penalties for abusing animals on fur farms – millions of cats and dogs are strangled or bled to death for their fur, which is often intentionally mislabelled as that of other animals.

For more information, please visit PETA.org.uk.