Media Centre

Sexual Appetites Are 'Wild' In New PETA Pro-Vegan Video

For Immediate Release:

29 April 2013

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

London – Elk, sheep, buffalo, horses, rabbits, rhinos – you name it, and they're doing it (yes, that!) in a brand-new PETA video ad from the award-winning Fallon advertising agency. Set to the sound of the childhood classic "Teddy Bear's Picnic", the action is non-stop, right down to the final frame in which PETA's iconic bunny logo – and her new boyfriend – join the action. The ad concludes with the message "Vegans Have a Bigger Sexual Appetite. Do It Like They Do. Go Vegan". What's a group dedicated to animal rights doing with an ad dedicated to animals indulging in a little hanky-panky? To make the point that because vegans' blood doesn't have to fight its way past gobs of cholesterol in the arteries, their bodies function better – and that includes in the bedroom!

"Meat-eaters can go from woeful to wild in bed simply by going vegan", says PETA Senior Programme Manager Yvonne Taylor, who notes that since the last time that Fallon produced a sex-themed ad for PETA – in which males were endowed with huge carrots, marrows and bananas and which has been viewed more than half a million times on YouTube – requests for PETA's vegetarian/vegan starter kits have shot up by 30 per cent. "Everyone wants to think of themselves as an animal when it comes to sex, and many of them can be if they just put down the pork and pick up the pasta."

The cholesterol in meat, eggs and dairy products can slow the flow of blood to all the body's organs – including those that are vital in bed. Vegan meals, on the other hand, contain none of the animal fat or cholesterol found in meat, eggs and dairy products. Vegans are also, on average, fitter and slimmer than meat-eaters and less prone to cancer, heart disease, strokes, diabetes and obesity.

Because raising animals for food is a leading cause of water pollution, land degradation and the greenhouse gasses responsible for climate change, going vegan is also one of the best things that you can do for the planet. And each person who goes vegan saves up to 100 animals a year from immense suffering on factory farms, in abattoirs and on the decks of fishing boats.

For more information, please visit PETA.org.uk.

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