Media Centre

Manchester Mortality Stats Prompt New PETA Billboard That Slams Meat

For Immediate Release:

13 June 2013

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

Manchester – Following news that Manchester has the worst premature mortality rate in the country, PETA plans to erect a billboard that depicts a meat pie in the shape of a coffin and reads, "Not Ready to Meat Your Maker? Fight Obesity: Go Vegan". PETA's point? That in addition to causing animal suffering on a massive scale, eating animal products has been conclusively linked to obesity, which contributes to the UK's top killers: heart disease, strokes, diabetes and various types of cancer.

"PETA's new billboard highlights how meat pies and pasties have been linked to obesity and other life-threatening illnesses", says PETA's Yvonne Taylor. "The best thing that coffin dodgers can do for their health and to help animals is to go vegan."

According to a study published last week in the Journal of the American Medical Association – Internal Medicine, vegetarians were 19 per cent less likely to die from heart disease, compared to meat-eaters, and were 12 per cent less likely to die during the study period, overall.

Overwhelming scientific evidence shows that vegetarians and vegans are far less likely to be overweight than meat-eaters are and far more likely to be in better health. The British Medical Association has shown that vegetarians have lower rates of obesity, coronary heart disease, high blood pressure, large bowel disorders and gallstones and that by changing to a vegetarian diet, meat-eaters can actually lower their cholesterol levels. Also, after recommendations by the Scientific Advisory Committee on Nutrition, the Department of Health recently advised Britons to eat less meat in order to cut their risk of cancer.

For more information, please visit PETA.org.uk.