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'Yevadu' Star Amy Jackson Becomes An Angel For Animals In New PETA India Ad

For Immediate Release:

22 January 2014

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

Liverpool – Amy Jackson recently shot to fame in India as one of the hottest stars in Bollywood. And now, after having rescued many animals herself, the Yevadu actor teamed up with PETA India for a brand-new ad campaign calling for an end to the homeless-animal crisis. In the ad, Jackson appears as an angel holding her rescued cat Alfie next to the words "Be an Angel for Animals: Adopt. Don't Buy!" The ad was shot by ace photographer Nikki Lyons.

"Every time someone buys a cat or a dog from a breeder or a pet shop, a cat on the streets or in an animal shelter loses his or her chance at finding a good home", Jackson says. "We can stop the cycle of animal homelessness and save lives by opening our hearts and homes to a loving cat or dog from an animal shelter instead of buying animals from breeders or pet shops."

Jackson found Alfie when he was just 6 weeks old, abandoned on the side of a busy road in a box with four other kittens. Three of them didn't survive, and Jackson and her sister adopted the other two, Alfie and Frankie.

Countless animals wait behind bars in animal shelters across India and the UK because there aren't enough good homes for them. Adopted cats and dogs make wonderful, loving companions for those people who are capable of providing them with a good home. Mixed-breed dogs tend to be free of many of the health and behavioural problems that plague their pedigree cousins, who are bred for certain unnatural physical traits such as squashed-in noses and long ears. Best of all, when you make a rescued cat or dog a part of your family, you're not only saving a life but also making a friend for life.

Jackson has been a long-time animal rights supporter and often speaks out on social-networking forums about issues such as animal adoptions and rescues and cruel horse-drawn carriages.

She was crowned Miss Teen World in 2009 and Miss Liverpool in 2010 and made her Bollywood debut in Ekk Deewana Tha. She just made her debut in Telugu cinema with Yevadu and will soon be seen in the Tamil film I opposite Chiyaan Vikram.

For more information about the homeless-animal crisis, please visit PETA.org.uk.