Media Centre

'Hasee Toh Phasee' Star Sidharth Malhotra Promotes Dog Sterilisation In New PETA India Ad

For Immediate Release:

20 February 2014

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

London – Posing with his pal Shanti from Mumbai-based The Welfare of Stray Dogs next to the caption "Push Up Sterilisation – Push Down Animal Homelessness", Bollywood heartthrob Sidharth Malhotra stars in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India, which is available here. Malhotra – who soared to fame following his 2012 debut in Karan Johar's Student of the Year and stars with Parineeti Chopra in the hit film Hasee Toh Phasee – wants his legions of adoring fans to know that by spaying or neutering (sterilising) their dogs and cats, they'll be saving the lives of countless unwanted puppies and kittens.

The broadcast-quality video of the interview can be found here and the preview link here.

"The number of animals – dogs and cats – there are far more than the demand for them, and it's tough to find a good home for them", said Malhotra, who took time out of his busy schedule to sit down for an exclusive PETA India interview. "What you give is what you get back. So I think just be good to animals."

Spaying and neutering are routine, affordable surgeries that can prevent thousands of animals from being born, only to suffer and struggle to survive on the streets, be abused by cruel or neglectful people or end up in animal shelters for lack of a loving home. Just one unaltered female dog and her offspring can produce 67,000 puppies in only six years. In seven years, one female cat and her offspring can produce 370,000 kittens. Spaying eliminates the stress and discomfort that females endure during heat periods and greatly reduces the risk of mammary cancer. Neutering makes males far less likely to roam or fight.

The ad was shot by ace photographer Pavitr Saith. Malhotra's hair was done by Ali for Hakim's Aalim, and his make-up was by Rizwan Shaikh.

For more information on companion-animal adoption, please visit PETA.org.uk.

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