Media Centre

Global Fashion Retailer Esprit Launches New Line Of "PETA-Approved Vegan" Trainers

For Immediate Release:

21 July 2014

Contact:

Ben Williamson +44 (0) 20 7837 6327, ext 229; BenW@peta.org.uk

Brand Promotes Sustainability Through Stylish Leather-Free Designs in Shops and Online

London – With the demand for cruelty-free clothing, shoes and accessories higher than ever, international retailer Esprit is ramping up its animal- and eco-friendly credentials by providing shoppers with a stylish new collection of leather-free trainers for women that carry a "PETA-Approved Vegan" hanging tag. (You can see the tag here.) The collection is available online as well as at Esprit's brick-and-mortar shops in more than 40 countries – including London's Regent Street flagship store.

The tags – in English, French and German – read, "This product has been designed to be kind to animals. It is vegan approved by PETA, meaning that no animal has been involved in the production of this product".

"Esprit's collection of 'PETA-Approved Vegan' trainers – made from eco-friendly faux leather and top-quality canvas – is a testament to how easy it is to get a stylish look that doesn't harm any animals", says PETA UK Associate Director Mimi Bekhechi. "Esprit sets a wonderful and ethical example of sustainability for retailers around the world to follow." 

The environmental footprint of animal-free fabrics – regardless of whether they are natural or synthetic – is minor compared to the environmental devastation of factory farming, and of course, they don't cause animals tremendous suffering, as the leather, wool and down industries do. Animal-free fabrics truly are the best choice for animals and the planet.

The internationally recognised "PETA-Approved Vegan" logo was created because every day, PETA UK and its international affiliates hear from consumers who want to be able to identify cruelty-free products at a glance whilst shopping. The use of the logo allows designers and retailers the opportunity to showcase their cruelty-free items and raise awareness of sustainable and ethical fashion.

For more information, please visit PETA.org.uk.

#