Partygoers Trade Fur Coats For Cocktails At Mahiki’S Star-Studded Event

For Immediate Release:

18 February 2015


Hannah Levitt +44 (0) 20 7837 6327, ext 235; [email protected]


Celebration of London Fashion Kicked Off With Mahiki’s Fur-Free Anniversary Party in Support of PETA

Photo’s of celebrity attendees available at Getty Images. More available on request.

London – “Compassionate Cosmos” was the drink of choice for fashionistas who flocked to Mahiki to celebrate the one-year anniversary of the Mayfair hotspot’s fur-free policy. Guests who dropped off unwanted fur garments at PETA’s fur-amnesty station at the nightclub were rewarded with free entry, complimentary cocktails and delicious vegan canapés throughout the evening.

Lucy Watson, Stephanie Pratt, Chloe Goodman and many others enjoyed the evening, all looking fabulously fur-free.

“Last night was an overwhelming success. It’s clear that compassionate fashion is a trend that’s here to stay, and we’re thrilled to be supporting such a good cause”, says Mahiki Global Communications Director Michael Evans. “At Mahiki, we’re all about having a great time, but we don’t believe it needs to be at the expense of others. The success of our fur-free anniversary party shows that most people agree with us and that compassion and fashion really do go hand in hand.”

“Mahiki was filled to the brim with trendsetters who know that fashion should be fun, not fatal”, says PETA Director Mimi Bekhechi. “Thanks to a handful of partygoers who decided to clear out their closets, we have lots of unwanted furs to keep orphaned animals at shelters warm this winter.”

As documented by PETA, whose motto reads, in part, that “animals are not ours to wear”, animals on fur farms are confined to cramped, filthy cages before they are drowned, beaten, strangled or electrocuted and often even skinned alive in order to produce fur coats, collars and cuffs. You can see for yourself in this video, narrated by Paloma Faith, what life is like for animals on fur farms here in Europe and around the globe – even in countries that claim to have high welfare standards.

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